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Discover the power of conducting impactful research that addresses biases, noncognitive variables, and multicultural myths. Learn how to define your audience, select research methods, and ask focused questions that drive meaningful results. Explore the importance of long-term studies, becoming a trusted source, and advancing your research concepts effectively.
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Conducting Research That Makes a Difference William E. Sedlacek University of Maryland wsed@umd.edu www.williamsedlacek.info
Research Problems • The Quest for the Golden Label • Noncognitive variables • Three Musketeers • All for one & one for all • Bias is Bias • Statistical bias may lead to racial/gender bias • Horizontal Research • Same studies repeated at same level • I’m OK; You’re Not • I’m the good guy • Multicultural Myth- We are equally sensitive to all types of discrimination-professional human beings • 70% of multicultural office staff would admit no biases
Audience • Define & understand your audience • White students • Students of color • Faculty • Administrators • State legislators • Parents
Types of Research • Define research broadly • Surveys • Likert v. Thurstone • Interviews • Nonreactive measures • Qualitative designs • Perceptual mapping • Observation
Focus Your Questions • Don’t try to do too much in one study • Information • How many Muslims are terrorists? • What is range of majors for Asian Americans? • Attitudes • How do men feel about women? • Situational Attitude Scale-SAS • How do White students feel about diversity? • Universal Diverse Orientation- UDO • Behavior • What interactions work best between able-bodied students & students with disabilities? • What predicts student graduation? • Noncognitive variables-NCQ
Control The Turf • Choose your topics well • Decide for yourself what to study • Research v data v public relations • Make others react to your data • Multiple methods of communication • Data don’t speak for themselves • Galileo • Articles • Books • Presentations • Multiple groups
The Long-Term View • Use references • Incremental gains • Noncognitive variable research • Longitudinal studies • Maryland Longitudinal Study • Long-term cross-sectional studies • Racism over 25 years at UMD
Become The Source • Who do you trust? • Politician • Partisan think tank researcher • Pollster working for a cause • Pundit • Professor • Others
Up The Conceptual Ladder • Deductive • Test models or theories • Don’t always measure variables well • Too much too soon • Inductive • Build higher order constructs from bottom up • May never work up ladder • Don’t use data just because it’s there
Stick To Your Principles • Do follow • Your goals & interests • Defining your interests in terms of your audience • Don’t follow: • The money • The latest fad • What will get published • What others want you to do
Patience & Persistence • The mosaic model • Internal v external motivation • Share ideas & interests • Satisfied with small gains • Learn from nonsignificance • Say hmmm at least once a day • Have fun
References • Sedlacek, W. E.(2004).A multicultural research program. In F. W. Hale Jr. (Ed.) What makes racial diversity work in higher education (Pp.256-271). Sterling VA :Stylus Publishing. • Sedlacek, W. E. (2004). Beyond the big test: Noncognitive assessment in higher education. San Francisco: Jossey-Bass. • Longerbeam, S. L., Sedlacek, W. E., Balón, D. G., & Alimo, C. (2005). The multicultural myth:A study of multicultural program organizations at three public research universities. Journal of College Student Development. 46 (3), 88-97. • Sedlacek, W. E. Conducting research that makes a difference. (2007). In C.C. Lee, & G.R. Walz (Eds.) Counseling for social justice. (Pp. 223-237). Alexandria, VA. American Counseling Association. • Sedlacek, W. E. (in press). Measures worth considering in diversity research and programming. Readings on Equal Education.