1. TEMPTATION

2. TEMPTATION DEFINED (dictionary.com) • To try to entice someone to do something wrong • To be inviting or attractive • To provoke • To test or try

3. TEMPTATION DEFINED (Bugeja, 2008) • The urge to reject or change one’s value system because of pressure, competition, ambition, reward, or conflict of two or more equally important interests

4. http://www.youtube.com/watch?v=mSHo3j72fIo&feature=related TEMPTATION IN ADVERTISING

5. WHAT TEMPTATIONS ARE VISIBLE? • Buy this car because: • Body image • Sex • New car

6. TEMPTING BUYERS • The media tempts potential buyers in different ways, including: • Symbols (language and images) • Twitter teasers • Infomercials and commercials • Print advertising campaigns • Seize-the-deal email blasts

7. ELEMENTS OF TEMPTATION SUDDEN OPPORTUNITY • Example: Consumer of Infomercials • Intimacy and immediacy of social media makes it an enticing platform to engage with others • With the click of the button, we can create any persona we choose • We are tempted to believe what is seen in social media • Must remember that just because it is posted, doesn’t mean it is true

8. ELEMENTS OF TEMPTATION CONFLICTS OF INTEREST • Example: Creator, such as a Journalist • Converged media brings with it pressure to be the best and the most recent • It is tempting to achieve this at any cost, even plagiarizing • Conflicts of interest can arise through religious beliefs, family values, and personal beliefs • The creator must decide whether or not to proceed

9. ETHICAL DILEMMAS • Deadlines • Increased risk of plagiarism • Competition • More likely to compromise values (Example: mudslinging political campaigns) • Ambition • Might cause taking shortcuts to earn a promotion • Reward • Promise of reward might compromise work ethic, honesty, and dedication • Conflict of Interest • Might cause compromise of values in order to achieve success at work

10. THEORIES • Diffusion of Innovations Theory • Mill’s Principle of Utility • Cognitive Dissonance • Agenda Setting Theory • Spiral of Silence Theory • Uncertainty Reduction Theory • Uses and Gratifications

11. QUESTIONS?