For additional information please contact Bill Joyce CrowdFund Roundup A CrowdCreative Compan y

1. How do we build our CrowdFunding Campaign For additional information please contact Bill Joyce CrowdFund Roundup A CrowdCreative Company PO Box 612347, Dallas TX 75261 817-918-4667 wcbs@aol.com

2. CrowdFund Roundup has begum to spread to communities across the United States. Have a friend in another city looking to join the Roundup – let’s give them a call together See Bill Joyce about being a charter member of CrowdFund Roundup 817-918-4667 wcbs@aol.com

3. I believe in Statistics I also know that care has to go into interpreting stats with small data segments. CrowdFunding has many variants and therefore the stats must be segmented based by type of CrowdFund. At this stage there are no stats on US Equity CrowdFunding CrowdFunding complements not replaces other forms of capital formation for startups. Those who measure find the best path to success.

4. Kickstarter Stats • Projects that successfully fund tend to do so by relatively small margins. • Projects that fail to fund tend to fail by large margins. Only 10% were able to reach 30% of their funding goal. And only 3% made it to 50% of their goal. In other words, when you fail, you fail big; adding insult to injury. 25% of them funded at 3% or less over their goal. And 50% raised only 10% over their goal. In other words, when you succeed, it’s not by much. Projects that raised double or more over their goal are the exception. So don’t start a campaign with a low funding goal thinking you’re going to raise a LOT more than you asked for. Set a realistic goal. Next 7 sides extracted from the following article: The Untold Story Behind Kickstarter Stats [INFOGRAPHIC] http://www.wired.com/geekdad/2012/07/kickstarter-stats/ by Jeanne

5. Campaign Stats Is a shorter campaign duration better? Size counts? An average $10,000 project, a 30-day project has a 35% chance of success, While a 60-day project has a 29% chance of success, all other things being constant. Professor Ethan Mollick of The Wharton School of the University of Pennsylvania. He basically said the analysis I did was wrong. That I “can’t simply compare the percent of projects in a category that are successful without also controlling for the size of the project”. increasing goal size is negatively associated with success.

6. Success Curve - Momentum Tipping Point Pace Key backers ??? You can actually predict your odds of success based on the amount you’ve raised so far (%) in the campaign. Check out your progress against the chart below to find out your odds. For example, if your funding goal is $100K or more (blue line), your odds at 60% funds raised are 78% that it will be successful. Large $ encourage Small $ ???

7. Building the crowd is the first critical campaign event. Equity Raise stats will differ from Non-Equity Raise stats So far no one has put a measuring stick to creativity but with video being such an influencer creativity seems to be a key. No stats measured so far point to the downfall or fading of the CrowdFunding Process

8. Where are the Kickstarter Projects

9. Creative Communities = Better Projects

10. Remember Sales 101 – It is in the numbers Kickstarter campaigns fail when the tribe of people who believe in the idea is too small. Seth Godin We now have empirical evidence that Seth was right. Popularity matters. Just look at Seth’s Kickstarter project. Within 3 hours of launching his project, Seth already met his goal of $40,000. His project has now been successfully funded for $287,342, over 7x his goal. So how do we determine popularity? Well, Kickstarter enables you to link your Facebook account to your project. And we determine your popularity by that most powerful of indicators: how many Facebook friends you have. Of course, I say that in jest, but your online social network is a pretty good indicator of your reach. When Prof. Mollick looked into the data, he found that for every order of magnitude increase in Facebook friends: from 10 to 100 and from 100 to 1,000, the chance of a project succeeding increases hugely.

11. Bottom Line: What makes a project successful? • The major determining factors are people and product. The size of your network and the signals4 about the quality of your product contribute significantly to whether your project succeeds or not. • If you’re so inclined… • Don’t take this as gospel, but based on the findings, for the average $10K project (all else being equal): • Do whatever you can to get featured on Kickstarter. Projects that are featured have a 89% chance of being successful, compared to 30% without. • Make sure you have a video. All else being equal, a project without a video only has a 15% chance of success while a project with video has a 37% chance of success. • Set your project for 30 days instead of 60 days. • And start making friends on Facebook! • Whether your project gets successfully funded is a referendum on the quality of your project, the extent of your social network and the magnitude of your marketing efforts.

12. CrowdFund Step-by-Step Americans are taking matters into their own hands. A new movement called the "D.I.Y. economy" is emerging. But in this context "D.I.Y." takes on a different meaning: It's not about going to Home Depot to get the parts you need to fix your sink; it's about driving economic development at the local level, with local leadership, guided by a more robust and sustainable vision. Americans Leading a 'Do It Yourself Economy' As Washington Stalls David Brodwin - August 2, 2012 “A conference was held in July in Asheville, N.C., organized by Ashoka, Rebuild the Dream, and Mycellium School to explore the potential for a D.I.Y. economy. I spoke at this event, representing New Economy Network and American Sustainable Business Council. My blog this week will cover the conference at a high level. In the future, I'll dig deeper into some of the key ideas and innovations presented.”

13. CrowdFund Roundup Begins to Grow