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Bauer Place Portfolio - Yorkshire Radio Reach and Listener Insights (Q2 2013)

The Bauer Place Portfolio in Yorkshire achieves a remarkable weekly reach of 974,000 adults, making it the commercial leader for reach and share with a 25.4% market share. Compared to its nearest competitor, it enjoys a 9% higher reach and 16% more listening hours. The listener demographic is diverse, with 53% female and 47% male. Key stats include a significant presence among main shoppers (84%) and listeners with children (35%). Over 13 weeks, the portfolio engages 1.81 million adults, emphasizing its dominance in the region.

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Bauer Place Portfolio - Yorkshire Radio Reach and Listener Insights (Q2 2013)

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  1. BAUER PLACE PORTFOLIO - YORKSHIRE Rajar Q2 2013

  2. Bauer place portfolio - yorkshire • 974,000 listeners • Commercial No.1 for reach and share • 9% higher reach than our nearest competitor • 16% more listening hours • Average age 42 Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months period end Jun 2013

  3. LISTENER PROFILES BAUER PLACE PORTFOLIO YORKSHIRE REACHES 974,000 ADULTS EVERY WEEK • 53% of listeners are female, 47% are male • 40% of listeners are ABC1, 60% C2DE • 84% of listeners are Main Shoppers • 35% of listeners have children 0-14 • Has a commercial share of 25.4% Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months period end Jun 2013

  4. REACH BY AGE BREAK WEEKLY REACH 000s Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months period end Jun 2013

  5. ADULT REACH VS COMPETITION The Bauer Place Portfolio – Yorkshire reaches 81,000 more listeners than it’s nearest competitor WEEKLY REACH 000s Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months period end Jun 2013 Stations marked with a * does not cover the whole TSA

  6. TOTAL HOURS VS COMPETITION The Bauer Place Portfolio – Yorkshire has over 1.1 million more listening hours than it’s nearest competitor TOTAL HOURS 000s Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months period end Jun 2013 Stations marked with a * does not cover the whole TSA

  7. MULTI WEEK REACH The Bauer Place Portfolio – Yorkshire reaches 1.81 million adult listeners over 13 weeks WEEKLY REACH 000s Source: RAJAR, Bauer Place Portfolio Yorkshire TSA, 6 months period end Jun 2013 Stations marked with a * does not cover the whole TSA

  8. ADULT REACH BY AREA The Bauer Place Portfolio – Yorkshire reaches 974,000 adults in total – that’s 81,000 more listeners than Capital Yorkshire in the area WEEKLY REACH 000s Source: RAJAR, Each in their own TSA, 6 months period end Jun 2013

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