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Pennine Yorkshire Sense of Place

Pennine Yorkshire Sense of Place. How can we use the environment to develop tourism & increase economic benefits?. They love me…. They love me not…. The Bronte Suite. Souvenirs with meaning?. Why?. Local distinctiveness offers: reasons to stay longer reasons to spend more

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Pennine Yorkshire Sense of Place

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  1. Pennine YorkshireSense of Place How can we use the environment to develop tourism & increase economic benefits?

  2. They love me…

  3. They love me not…

  4. The Bronte Suite

  5. Souvenirs with meaning?

  6. Why? • Local distinctiveness offers: • reasons to stay longer • reasons to spend more • reasons to return and recommend • ways to spread economic benefits

  7. Sense of place - local distinctiveness • Natural features: landscape, vegetation and indigenous species flora, fauna • Man-made features: architecture, materials, visitor attractions • Heritage, culture and traditions: famous people, cultural mix, events, festivals • Produce & industries:food, drink, crafts, shops, farming, fishing, mining, textiles • All senses – birdsong, beer, blossom

  8. “Beautiful countryside” • General  specific place • ... buy map from x • ....... buy picnic from x • ........... painting holiday • ................ create own souvenirs • .................... tell friends

  9. Why? • Sustainability • Change area perceptions • Match market demand • Improve promotion • Business engagement • Success from elsewhere

  10. From the perspective of businesses • Many businesses not yet engaged • Many confused • Most want to increase business • Need more support & ideas • Want to collaborate

  11. From the perspective of the public • A changing marketplace: • Want insider knowledge • Rely on recommendations (from peers) • Want more participation • Seek distinctive experiences • ... Will market on your behalf • Reject “official”

  12. What was involved? • Consultation • Research • Place information • Spotting opportunities • Product development ideas • Training • Collaboration • Tools: Insiders’ Guide, toolkit, poster, web

  13. Who was involved? • New partners & contacts • Accommodation providers • Attractions • Retailers • Cafes, pubs, restaurants • Food producers • Artists, designers, makers • Associations, organisations, councils • Local media

  14. Some key lessons • Positive response • Good local media reactions • Started from low base • Great business engagement • Filling a gap – business networks • Peace keeping • TICs • Some major opportunities...

  15. Susan Briggs susan@tourismnetwork.co.uk Tel: 07768 365591

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