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Next Generation Broadcast Distribution

Explore the transition to cutting-edge broadcast distribution strategies, enhancing edge servers, playout control, and cloud delivery. Learn about potential upgrades, cost savings, and partnerships in the changing broadcasting landscape.

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Next Generation Broadcast Distribution

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  1. Next Generation Broadcast Distribution

  2. Edge Server

  3. Head Ends Edge Servers PlayoutControl DBB DistributionServers

  4. Route Choice Linear Feed Cloud Delivery Repeat programming Ads Interstitials Local programming E.g. by time zone • Region wide programming • E.g. All of Latin America • Live events • Repeat programming • Record in Edge Server

  5. EMEA • Best candidate for upgrade to new architecture • Cost saving on bandwidth • Transition from 3rd party managed to Sony managed operation • New HD channels being deployed • Distinct programming from SD feeds

  6. Latin America & Mexico • Sony is minority stakeholder • Majority stakeholder (HBO) has negotiated new satellite rates • Cost per feed same for HD and SD • Secondary candidate for upgrade to new architecture • No cost saving on bandwidth

  7. Asia • Tertiary candidate for upgrade to new architecture • Sony does not operate the feed for its channels in Japan, Korea • Major market is India with no demand for HD yet

  8. Potential Partners • Edge Server • Cisco – discussion in progress • Motorola – may already have a product • Sony • Broadcasters • Turner • HBO (particularly Latin America)

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