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Understanding Propaganda: Techniques to Persuade and Influence

Learn about different forms of propaganda and how they are used to influence opinions, emotions, and behaviors. Explore examples of persuasive techniques in media and identify bias and symbolism.

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Understanding Propaganda: Techniques to Persuade and Influence

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  1. 5 minutes On the left side of your journals…….. Do Now: In your notebooks…. • Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?

  2. R Bell Ringer & Vocabulary L Role of the Media G.O. R Bell Ringer & Vocabulary L Propaganda Guided Notes

  3. Clipart-Microsoft Office XP 2002 How do you decide who is the best candidate…

  4. Clipart-Microsoft Office XP 2002 or which is the best toothpaste ?

  5. Clipart-Microsoft Office XP 2002 Are they facts at all, or is the advertiser using techniques to persuade you?

  6. Clipart-Microsoft Office XP 2002 Whose voice guides your choice? Propaganda and Persuasion Techniques in the Media

  7. Benchmark/Standard S.S.7.C.2.11 - Analyze media and politicalcommunications (bias, symbolism, propaganda). • Objectives: • Students will be able to: • Differentiate among forms of persuasive media • Identify bias, propaganda, and symbolism in media • Identify forms of propaganda in use ESSENTIAL QUESTION: How does propaganda, symbolism or bias affect political processes in our country?

  8. What do all these pictures have in common? They are all used to influence you to do something. They are all examples of propaganda!

  9. What is persuasion? • Generally an appeal to emotion, not intellect. • An attempt to change your behavior • It attempts to “guideyour choice”

  10. Persuasive Techniques (Otherwise known as: PROPAGANDA) PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior.

  11. What is Propaganda? • Propaganda is information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view. • Bias is prejudice in favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair. • Prejudice is preconceived opinion that is not based on reason or actual experience. • Symbolism is the use of symbols to represent ideas or qualities.

  12. Who uses propaganda? • Military • Media • Advertisers • Politicians • You and I!!!

  13. Propaganda Techniques • Bandwagon • Card Stacking • Glittering Generalities/Loaded Word • Name calling or stereotyping • Plain Folks • Testimonial • Transfer

  14. The 1st type of Propaganda is… Convincing people to do something because “everybodyis doing it” or because “the majorityof people are doing it” (Peer pressure) Bandwagon Everybody has one! All the cool kids are doing it Persuading people to do something by letting them know others are doing it.

  15. Bandwagon Technique • Everyone is doing it! You should too!!!

  16. The 2nd type of Propaganda is… Card Stacking Making one side or product look better by only mentioning some of the facts Words that leave us with positive feelings are used to describe a product, person, or idea. Example: • Brand X detergent cleans better than Brand Y. (different stains, size, material, etc.)

  17. http://newbreedofadvertisers.blogspot.com/2010/02/on-co-existence-of-shaw-flooring-and.htmlhttp://newbreedofadvertisers.blogspot.com/2010/02/on-co-existence-of-shaw-flooring-and.html

  18. The 3rd type of Propaganda is… Glittering Generalities Truth Words that sound attractive or catchy, but really don’t mean anything. New and improved Based on the words used to sell, the customer thinks they are getting something better than what it really might be. These are just: logical fallacies Beauty What’s a fallacy you ask? a deceptive, misleading, or false notion or belief

  19. Glittering Generalities Examples “This new recipe is all natural!” “It’s 100% organic!” You’re Thinking… “Wow, if it’s all natural, it must be really good! What you should be thinking… Wait a minute… “My dog’s mess is all natural and I sure don’t want to eat that!”

  20. The 4th type of Propaganda is… Name Calling or stereotyping • A negativeword or feeling is attached to an idea, product, or person. criticizing or ridiculing a person or product

  21. The 5th type of Propaganda is… Plain Folks • Spokesperson is an ordinary citizen, “someone just like you” who can be trusted • Examples: • The neighbor recommends this candidate • Mom loves this product • A famous person endorses an idea, a product, a candidate. • If someone famous uses this product, believes this idea, or supports this candidate, so should we. • Makes the leaders look like Plain folks (mom and pop style). • a convincing method to show they are just common people.

  22. The 6th type of Propaganda is… Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

  23. Testimonial: Using the words of a famous person to persuade you. My face has never been so clear after using Proactiv; I love it!!! You should buy today… after all, Jessica Simpson did!

  24. The 7th type of Propaganda is… Transfer -Feelings (good or bad) are transferredto something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet email circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

  25. PRACTICE:What type of propaganda technique is used in the following ad? A. Bandwagon B. Card Stacking C. Glittering Generalities/Loaded Word D. Name calling or stereotyping E. Plain Folks F. Testimonial G. Transfer C. Loaded word

  26. What type of propaganda technique is used in the following ad? A. Bandwagon B. Card Stacking C. Glittering Generalities/Loaded Word D. Name calling/Stereotyping E. Plain Folks F. Testimonial G. Transfer D. Name Calling

  27. What type of propaganda technique is used in the following ad? A. Bandwagon B. Card Stacking C. Glittering Generalities/Loaded Word D. Name calling/Stereotyping E. Plain Folks F. Testimonial G. Transfer F. Testimonial

  28. What type of propaganda technique is used in the following ad? A. Bandwagon B. Card Stacking C. Glittering Generalities/Loaded Word D. Name calling/Stereotyping E. Plain Folks F. Testimonial G. Transfer A. Bandwagon

  29. What type of propaganda is this? A. Bandwagon B. Card Stacking C. Glittering Generalities/Loaded Word D. Name calling/Stereotyping E. Plain Folks F. Testimonial G. Transfer C. Glittering Generalities/ Loaded Words

  30. What type of propaganda is this? A. Bandwagon B. Card Stacking C. Glittering Generalities/Loaded Word D. Name calling/Stereotyping E. Plain Folks F. Testimonial G. Transfer D. Name -Calling

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