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Basics you should know. 1 2. How to work with a designer. Image File Types. CAN’T SCALE UP. jpeg- Not transparent png - Transparent. ai - Illustrator file eps- Generic Vector svg - Another Vector. CAN SCALE UP. Original Files Can only be opened in specific program.

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  1. Basics you should know 12 How to work with a designer

  2. Image File Types CAN’T SCALE UP jpeg- Not transparent png- Transparent ai- Illustrator file eps- Generic Vector svg- Another Vector CAN SCALE UP Original Files Can only be opened in specific program psd- Photoshop ai- Illustrtor Indd-InDesign Fla-Flash

  3. If you DON’T have a vector logo, GET ONE This is the file to give to the designer

  4. Fonts Times New Roman Garamond Georgia Cambria Helvetica Arial Verdana Calibri

  5. Helvetica iPhone Font, Government Signs

  6. Font Types

  7. Printers CMYK vs RGB Bleeds & Marks

  8. Do’s & Don’ts

  9. Don’t

  10. Don’t

  11. Don’t

  12. Don’t Thank You!

  13. Don’t

  14. DO flatuicolors.com

  15. DO

  16. DO

  17. DO

  18. DO thenounproject.com flaticon.com

  19. Branding

  20. Branding

  21. Creative Mediums https://www.airbnb.com/annual/

  22. Working with a Designer Have a style guide https://www.dropbox.com/branding#dropbox-colors

  23. Finalize your content

  24. Time • Clear deadline • Check in periodically • Ask how long the project will take • Variations take time • Options take time • Videos, websites, and multipage documents are very time consuming

  25. Show examples of what you like Look to big companies not just non profits

  26. Acknowledge designers have training and knowledge in this field

  27. Acknowledge there are industry standards you might not be aware of

  28. Remember that most graphic designers aren’t writers. It’s not their job to edit writing

  29. Consider “less is more” with your content and word count

  30. Effective critiquing

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