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Advertising Pressure on Irish Magazines: Year-to-Date Trends up to February 2014

The latest Nielsen ad spend data shows that advertising pressure on magazines in Ireland has intensified, with total ad spend for magazines at €3.5 million year-to-date (YTD) as of February 2014. This marks a decline of €0.9 million or 19.8% compared to the previous year. Overall, total press ad spend is down 5.4%, while all media ad spend is rising slightly by 2.8%. The figures indicate that the magazine sector is facing significant challenges amid a shifting advertising landscape.

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Advertising Pressure on Irish Magazines: Year-to-Date Trends up to February 2014

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  1. Magazine ireland Data to Feb2014 Nielsen Ireland

  2. AD PRESSURE – All media Total Press Year-To-Date trends (-5.4% - note Jan-Febonly) - still behind All Media (+2.8%) YTD Ad Spend Magazines €3.5MEUR -0.9MEUR -19.8% Total Press €48.9MEUR -2.8MEUR -5.4% Total All Media €114MEUR +3.1MEUR +2.8% Source: Nielsen Ad Spend data – YTD data to Feb 2014. Latest 3 months data includes Dec 2013– Feb2014.

  3. AD PRESSURE – total press Magazines YTD spend = €3.5m (Jan-Feb ‘14) YTD Ad Spend Magazines €3.5 MEUR -0.9MEUR -19.8% Regionals €13.1MEUR -0.2MEUR -1.8% Nationals €32.2 MEUR -1.7MEUR -5.0% Source: Nielsen Ad Spend data – YTD data to February 2014 Latest 3 months data includes Dec 2013-Feb 2014.

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