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Trends in Advertising Spend for Magazines and Total Press in Ireland (Year-to-Date 2013)

The advertising spend in Ireland for magazines shows a significant year-on-year increase of 39.8%, totaling €26.5 million as of November 2013. However, total press advertising expenditure, including both nationals and regionals, has encountered a slight decline of 3.1%, totaling €311 million. The nationals are particularly affected, experiencing a 7.5% drop in revenue. The increase in magazine coverage in 2013 appears to be driving the growth, contrasting with a general decline in total press media.

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Trends in Advertising Spend for Magazines and Total Press in Ireland (Year-to-Date 2013)

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  1. Magazine ireland Data to Nov2013 Nielsen Ireland

  2. AD PRESSURE – All media Total Press Year-To-Date (YTD) year on year trends are still slightly behind All Media YTD Ad Spend Magazines €26.5 MEUR +7.5MEUR +39.8% Pls note the 2013 coverage increase is driving the high growth in Magazines Total Press €311 MEUR -9.9MEUR -3.1% Total All Media €715.2 MEUR -7MEUR -1% Source: Nielsen Ad Spend data – YTD data to Nov 2013. Latest 3 months data includes Sep– Nov2013.

  3. AD PRESSURE – total press Nationals are suffering a -7.5% year on year decrease on latest YTD. YTD Ad Spend Magazines €26.5 MEUR +7.5MEUR +39.8% Pls note the 2013 coverage increase is driving the high growth in Magazines Regionals €80MEUR -0.8MEUR -0.94% Nationals €204.6MEUR -16.7 MEUR -7.5% Source: Nielsen Ad Spend data – YTD data to November 2013. Latest 3 months data includes Sep-Nov 2013.

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