Trends in Magazine Advertising Spend in Ireland: YTD Analysis for March 2014

Dec 04, 2025

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The latest Nielsen data reveals that magazine advertising spend in Ireland has faced a decline of 16.8% year-to-date, amounting to €5.8 million as of March 2014. Overall press ad spending has also fallen by 5.2%, totaling €78.8 million. Despite this downturn, total advertising across all media shows a slight increase of 1.8%, reaching €184.8 million. Regional and national publications are both experiencing adjustments, with national spend decreasing by €2.9 million. The report provides insights into the pressures facing the magazine sector in the current advertising landscape.

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Trends in Magazine Advertising Spend in Ireland: YTD Analysis for March 2014

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Magazine ireland Data to mar2014 Nielsen Ireland
AD PRESSURE – All media Total Press Year-To-Date trends (-5.2% - note Jan-Mar only) - still behind All Media (+1.8%) YTD Ad Spend Magazines €5.8MEUR -1.2MEUR -16.8% Total Press €78.8MEUR -4.3MEUR -5.2% Total All Media €184.8MEUR +3.2MEUR +1.8% Source: Nielsen Ad Spend data – YTD data to Mar 2014. Latest 3 months data includes Jan 2014– Mar2014.
AD PRESSURE – total press Magazines YTD spend = €5.8m (Jan-Mar ‘14) YTD Ad Spend Magazines €5.8MEUR -1.2MEUR -16.8% Regionals €20.9MEUR -0.3MEUR -1.3% Nationals €52.1 MEUR -2.9MEUR -5.2% Source: Nielsen Ad Spend data – YTD data to Mar 2014 Latest 3 months data includes Jan 2014-Mar 2014.