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This document outlines strategic recommendations for local agencies to improve communication using social media and other communication tools. It emphasizes the value of communication, resource sharing, and the importance of identifying priorities. Key steps include measuring success through surveys, engaging local expertise, accessing free resources, and utilizing cost-effective training methods. The document encourages agencies to take actionable steps, such as setting up social media accounts and fostering collaboration, to enhance their interactive capacity and community engagement.
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Social media project - LGL Recommendations and Next Steps May 2013
#1 What is the value of communication to your agency? • Social media represents a valuable opportunity • View it along with other comms tools • How to measure? How to define success?
#2 Sharing resources & identifying priorities • Wellman & Wilson – full day workshop • Each planning table to identify priorities • $1200/day /25 + 25 = 50 agencies @ $24 each • 2 staff from each agency – mngmt and f-line @ $12 each • Conference call coaching - $600/mth – unlimited # on call – 3 mths minimum
#3 Revisit SM survey (Dec 2012) • Consider it as baseline • Enhancement potential for ALL communications tools
#4 Seek out local expertise • Consider a panel discussion (or two) at upcoming Planning Council mtg • A new slant on panels • Worthwhile regardless of sector
#5 and #6 and #7 • Access free resources wherever possible • Share via live links – ensure on both Planning Council sites • Seek cost-effective methods of training – webinars, sharing between agencies, common place for resources
#8 Jump in! • Consider it homework to add to Planning Council knowledge capacity • Find blogs of interest to follow • Set up Twitter acct and follow someone or some agency of interest • Engage somehow to understand interactive capacity • Back for 15 minutes scheduled discussion – what was new to you/valuable/relevant?
#9 Ask, ask, ask again • Squeaky wheel potential • Rationale as to how it will add to service delivery • MCYS? • Community Foundations? • Pooling resources? Neighbouring communities?
#10 Where to next? • Planning Council annual prioritizing? Strength in numbers • Pie chart on pp 15-16 • Strategy development/comms planning – facilitator that could work with large group and sub-groups? • Or at least tools to start discussion