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UPDATE WALLOON TOURISM

UPDATE WALLOON TOURISM. Account won in 2002 !. Reminder of the Objectives :. Position Walloon tourism in its international context. Create a touristic image of Wallonia. Attract tourists from Belgium and bordering regions (France / Netherlands / UK / Germany).

elaine-lowery
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UPDATE WALLOON TOURISM

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  1. UPDATEWALLOON TOURISM

  2. Account won in 2002 !

  3. Reminder of the Objectives : Position Walloon tourism in its international context. Create a touristic image of Wallonia. Attract tourists from Belgium and bordering regions (France / Netherlands / UK / Germany). Motivate people working in the touristic sector.

  4. FIRST YEAR (2002)Inserts and ads in newspapers and magazines.

  5. Some POS and merchandising material

  6. SECOND YEAR (2003)New shootings !

  7. New ads for the UK

  8. Postering on buses in Paris

  9. Living in a castle ? Go to Wallonia in Belgium ! Wallonia. Enjoy a warm-hearted welcome.

  10. Have a picnic ? Go to Wallonia in Belgium ! Wallonia. Enjoy a warm-hearted welcome.

  11. Spend a happy life ? Go to Wallonia in Belgium ! Wallonia. Enjoy a warm-hearted welcome.

  12. For Belgium, the Netherlands, and the Northof France – a new TV commercial

  13. A market research (post test) concluded thatthe campaign was well accepted. The results werealso oustanding.

  14. That’s why FAST/ICOM is again in chargeof this campaign.Their mission – to continue the campaign in 2004 !

  15. Countries concernedby the campaign:France (KRBO)The Netherlands (WPC) Germany (107°) Belgium (Fast)Total budget : 2.500.000 € (VAT.Incl.)

  16. New shootings/scenes are planned,to have at our disposal a series of 20 sec.TV commercials( based on the same concept).

  17. Opportunity !September 23d the agency is presenting a communication plan to promote the tourist products of 3 Walloon provinces.Budget : 2.000.000 € (VAT.Incl.)

  18. Direct response campaign(presenting the possibility to subscribe to short stays).Recommended media :TV / radio / inserts (magazines) in order to obtain documentation and to subscribe to packages via telephone or internet.

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