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Social Networking

Social Networking. Student affairs marketing by Brianna Serrano. Overview. Why use social networking?. Outreach to students, alumni, staff, and faculty. Promote Events Promote organizations/groups Promote Resources Many people use it. Methods of Social networking. Facebook Brand Page

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Social Networking

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  1. Social Networking Student affairs marketing by Brianna Serrano

  2. Overview

  3. Why use social networking? • Outreach to students, alumni, staff, and faculty. • Promote Events • Promote organizations/groups • Promote Resources • Many people use it

  4. Methods of Social networking • Facebook • Brand Page • Advertisements • Surveys (events, activities, organizations, etc.) • Outreach • Group Pages (organizations, interns, etc.) • Twitter • Posts • Questions from clients (Direct Message and advertise with other organizations.) • Foursquare • Claim Spaces • Common Spaces advertisement

  5. Facebook-Brand Page • Create one for Center/Unit • Cannot Change name of Page (Only Twitter) • Questions • Create Polls about events. • EX: Are you coming to X event tonight? • EX: What resources do you use the most in the LGBTA SRC? • EX: What type of events would you want to see during Pride Week? • Page “Insights” • Gives information about demographics of active fans • Sex, Age, activity (dates), who shared, stories with most hits, location • Activity development

  6. Facebook-Brand Page Con’t • Outreach • Outreach where your clients are • Students: THON, Student Activities, PRCC, Student Groups • Alumni: Alumni Groups, Penn State main page • Email Listservs to advertise Page • Contests, EX: “If we get 50 “Likes”=Pizza Party” • Publications: Post Preview article for OutRider

  7. Facebook-Brand Page Con’t • Brand Page vs. Friend Page • Only “Subscribers” can see the Friend Page posts. • Insights in Brand Page-What is/isn’t being liked • Advertising • Unlimited amount of Fans vs. 5,000 for Friend • Friend one=Only human, may be removed from Facebook • Shows to friends when people interact with Page-more advertising • EX: Betty Ann wrote on the Wall of the “LGBTA SRC” click “Like”

  8. Facebook-Group Pages/Advertising • Encourage Student Orgs to Create Groups • Volunteer for Events • Come to Events • Advertise for Events • Message all members

  9. Facebook-Group Pages/Advertising Con’t • Advertisements • $5/day, $0.30/click “Like” • The better performs, the cheaper ($0.30/click v. $0.10/click)-can remove if not performing • Pop-up ads on right side • Target Location-Zip code, key words, age, gender, Relationship status, attraction, education • Create ad-unique picture, unique catch line • Facebook will make suggestions/critique

  10. Twitter • Posts • 140 Characters or less • Use Short URLs: Goo.gl • Includes Shortened URL (5 Characters) and QR Codes “.qr” • Direct Message people • Update groups affiliated with Center • Changeable Name

  11. Foursquare • Claim Center, if one exists • Google: “Fourquare Brand Page” • Take control of Venue “Do you manage this venue? Claim here” • Create Brand Page • Add pictures, create posts as Center Tips • Leave tips at locations (campus, community, etc.” • Remind people about LGBTA SRC • EX: The LGBTA SRC loves X Sandwhich at Joegies! • Events-”Create event and say “Having party at X”-will show on Twitter, Facebook if linked

  12. Managing social networking sites • Hoot Suite • Schedule posts-specific times, days, dates • -set up at beginning of week-do not need to have open • Page Lover • Facebook-Deepter insights than Facebook “insights”, more depth • Twitalyzer • Twitter-Tracks demographics for Twitter Pages • Crowd Booster • Twitter • -When people are most active (days, times) • -”How are my tweets doing?”-Past week specifications on each Tweet • -When to post

  13. Best practices for Social Networking • Use Photos • Post Articles (will put up photos) • Blogs • Sync to Facebook and Twitter if has RSS feed • Peak Times of Activity • Manage Content • Delete inappropriate content • Use Management tool • At least Insights on Facebook

  14. The “DO NOTs” of social networking • Never Post Single Status • -Make Unique (Picture, Question, Event, etc.) • -Engage clients • No more than 10 posts/day • -Once per hour is ideal • Do not post on “15s” and “45s” • Post Various Stories • -Do not post same story more than twice • -Post headlines at Peak times

  15. Other marketing tools • Goo.gl • Creat QR Codes • -Attach to pictures/advertisements for mobile phones

  16. Costs of social networking • Time • Most time-creating pages, advertising pages • Managing Networks • 3 hours/week-beginning and end of week • Schedule posts • Money • Advertisements on Facebook • $5/day or 0.30/click-set your own price

  17. Thank you • The Washington Blade !

  18. Questions?

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