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Platforms and Technology

Platforms and Technology. How might UK DTR penetration develop over time?. Merrill Lynch forecast. Starcom forecast. Jupiter Research forecast. Actual DTR Penetration*. Source: Sky *Actual DTR Penetration as of 30/04/2008. Digital platform penetration. Free Satellite: 1.2%. Cable: 6.2%.

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Platforms and Technology

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  1. Platforms and Technology

  2. How might UK DTR penetration develop over time? Merrill Lynch forecast Starcom forecast Jupiter Research forecast Actual DTR Penetration* Source: Sky *Actual DTR Penetration as of 30/04/2008

  3. Digital platform penetration Free Satellite: 1.2% Cable: 6.2% Analogue Terrestrial: 32.5% Pay Satellite: 20.6% ADSL: 0.1% Digital Terrestrial: 39.2% Source: Ofcom Digital Television Update Q1 2008, all sets

  4. What is the network versus digital share across channels? Source: InfoSys 1/01/2008 – 30/06/2008

  5. What are the profiles of Sky and Freeview and how do they differ?

  6. How has Sky Gamestar and other Sky Interactive channels grown over time? Source: BARB/Infosys Based on 1+ interactive minutes

  7. For what activities is Interactive TV used for? Source: IPA Touchpoints Hub Survey 2005

  8. How can interactivity effect purchase intent? Interactors show a 105% rise in propensity to purchase from standard viewers of the TV ad Source: SkyView/Continental Research 2007 Averages over 28 campaigns

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