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Evolution of eBiz

Evolution of eBiz. Zoonky Lee. E-Business I and II. EB I Period (till 2000) Perfect market (Bertrand market equilibrium) Disintermediation First mover advantage “ Eyeballs ” driven EB II (from 2000 ~) Still growing Price dispersion and brand is important Re-intermediation

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Evolution of eBiz

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  1. Evolution of eBiz Zoonky Lee

  2. E-Business I and II • EB I Period (till 2000) • Perfect market (Bertrand market equilibrium) • Disintermediation • First mover advantage • “Eyeballs” driven • EB II (from 2000 ~) • Still growing • Price dispersion and brand is important • Re-intermediation • No first mover advantage: eToy.com, Webvan.com, Furniture.com have gone • Large Traditional firms

  3. Technology Hype Cycle

  4. Technology Hype Cycle

  5. Second Wave of e-Commerce? • Increase of online sales • Korea: 2001년 1조8천억  2005년 10조원 (Association of Korean Online shopping) • Resurrection of online companies • Amazon, eBay, Google and others…. • Why? • Hype cycle • Higher adoption rate, learning curve

  6. Web 2.0 • A new type of Web • Tim O’Reilly의 conference brainstorming • It is a trend not a technology • RSS, AJAX, Google, Collective intelligence • Differences? yes

  7. Web 1.0and Web 2.0 • NetScape vs. Google • DoubleClick  Google AdSense • mp3.com  Napster • Britannica Online  Wikipedia • Publishing  Participation • Personal websites  Blogging

  8. Core of Web 2.0? • 기술 (Technology) 중심에서 사람 (People) 중심으로 • 거래 (Transaction) 중심에서 관계 (Relationship) 중심으로 • 소비자 (Consumer) 에서 참여자 (Participant)로 • 개별 (Individual) 소비자에서 집단 (Collective) 소비자로 • 통제 (Control) 에서 자치 (Autonomy) 로

  9. Above all technologies are… • Case of steam engine  electronic motors • Case of copy machine • From carbon papers to zerox machines • Case of e-biz • From shop to e-shop to Amazon • From fixed pricing to fixed pricing to dynamic pricing • From existing channels to channel conflict to channel confluence

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