1 / 10

Redesign Strategy for YVR International Bookstore: Enhancing Customer Experience

The YVR International Bookstore's redesign strategy aims to create a more accommodating environment for customers while improving traffic flow and ambiance. By analyzing data from a 2-week random sampling of potential customers, we've identified key issues such as poor traffic attraction and an outdated design not catering to the majority demographic. Our plan includes budget-friendly improvements, collaboration with local businesses, and new marketing opportunities to enhance customer engagement and longevity. Key investments focus on furniture upgrades, CRM software, and modified layout designs.

ellard
Télécharger la présentation

Redesign Strategy for YVR International Bookstore: Enhancing Customer Experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. YVR InternationalBookstore RedesignStrategy Rubicon Design Solutions By Hussam, Shabeeh, Simo, Zain

  2. Introduction • Goals • To formulatea design based solution. • To provide an accommodating atmosphere for customers. • To facilitate better traffic flow and ambiance. • To provide incentive for customer longevity. • To maintain cost effectiveness for the business.

  3. Data Analysis • Random sampling over 2 week period • 2600 potential customers (98%) vs. 52 walk-in (2%) • 63% females vs. 37% males.

  4. Central Issues • Failure in drawing traffic. • Business plan does not cater to the majority demographic. • Design layout does not fulfill the affordance of browsing.

  5. Old Design

  6. Redesign

  7. Marketing Opportunities • Collaborate with other businesses in YVR (Same owners). • Provide travellers with inflight reading facilities • Inflight kindle books • Complementary inflight magazine service • Coupon incentives • CRM Software • E-book Download stations

  8. Budget Refurbishing/replacing current furniture and fixtures: $3245 Upgrade computers and QR Codes for e-books sales: $1655 Software upgrade for CRM and POS software: $2000 Install 1 seating and 1 standing area: $980 Window installation: $800 Children book stand: $200 Prospective Labor costs 32hrs @ $15/hr : $480 ___________ TOTAL $9360.00

  9. Achievements • To remain cost effective. • To increase turn over. • Relocation not an option. • Keeping overt changes to the minimum, yet improving business practice in the long run.

  10. Design Improvements • Creating commitment and non-commitment zones • Children section • Magazine stand • Adding a power display. • Adding seating area • Quick view table • Improved window display • Diamond design for improved visibility

More Related