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LIR Portal Launch April 2012 library.oneabbott.com

LIR Portal Launch April 2012 library.oneabbott.com. LIR Portal Launch Marketing Summary. Marketing Events. Lake County and Ross Park Café Events Reached 943 current and potential customers in LC and Ross Park Lake County cafés: AP6, AP30, CP1, A4 (North Chicago) and AP52

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LIR Portal Launch April 2012 library.oneabbott.com

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  1. LIR Portal LaunchApril 2012library.oneabbott.com

  2. LIR Portal Launch Marketing Summary

  3. Marketing Events Lake County and Ross Park Café Events • Reached 943 current and potential customers in LC and Ross Park • Lake County cafés: AP6, AP30, CP1, A4 (North Chicago) and AP52 • Hand outs included the new LIR lenticular coaster and pen, both including new portal address • These events marketed general LIR services, research services, alerts, training and business and marketing resources

  4. Promotional Materials • Lake County • Target Vision announcements for two weeks – coming soon and launch messages • Café table top displays in all LC cafes, displayed for two to four weeks • Posters at LC cafes, displayed for two weeks • Portal launch announced on Abbott Home “In Brief” story section, including link • Ross Park • Café table tops display for one week • Poster display at café • Global • Singapore — posters display • Germany — poster display, TV announcement, article on the Germany Abbott Home news • 67 affiliates —posters sent to Global Medical Directors to promote new portal

  5. Email Messaging • Audience: 16,435 LIR users • Tracker customers • Alert subscribers • LIR eNews subscribers • Asia contacts • Two messages • “Coming soon” announcement • Video welcome and portal tour • Announcements • LIR newsletters • Monthly eNews digest • Training email

  6. Email Messaging Results • 1,362 portal visits from welcome email • 83% increase in portal visits on email launch day, compared to daily statistics • 1,111 portal tour video views (4/20-5/11/2012) Friday, April 20 Monday, April 23

  7. Marketing/Training Materials • Training materials with new screen shots and URL • Line of Business (LOB) pdfs – updating with new URL  • Other marketing materials as needed, e.g., ProQuest Dialog handout • Newspaper labels • E-newsletters • Email footers • Abbott Vascular (A/V) is updating the link/blurb about LIR featured on the AV portal • LIR portal “Top News” feature stories • New hire orientation handout (U.S.) • MyHR new hire resources online page about LIR

  8. Outcomes • Biomedical research request • Custom training request for Latin American group • Feedback on journal access (Wiley contract) • Update HR LC new hire giveaways • Overall positive feedback on services and the portal

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