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Corporate Informational Package

Corporate Informational Package. 2006 – It Keeps Getting Better!.

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Corporate Informational Package

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  1. Corporate Informational Package

  2. 2006 – It Keeps Getting Better! In 2006, the Round Rock Express professional baseball team played its second season as Triple-A affiliate with the Houston Astros, after five seasons as their Double-A affiliate in the Texas League. The Express are a part of the Pacific Coast League, which consists of 16 teams across the country. The team plays a 144 game schedule, 72 of those games at home in The Dell Diamond. The Dell Diamond is a $30 million facility and is one of the premier facilities in all of Minor League Baseball. The ballpark features 8,496 chair back seats with cupholders and 30 luxury suites, a grass berm, swimming pool, Fun Zone, a LED video board and the 10,000 square-foot United Heritage Conference Center. The Express had success on and off the field in 2006. The team claimed the PCL’s American Conference Championship and the 2nd best record in the entire PCL. Off the field, the Express averaged 9,412 per game – well over the league average of 6,605 per game. Total Seven-Year Home Attendance (2000-2006): 4,752,320

  3. 2006 Attendance Per Game Average vs. Capacity Source: Street & Smith’s Sports Business Journal Express Attendance vs Pacific Coast League Average 6,605 9,412 Source: Baseball America

  4. Notable Guests Above: Matthew McConaughey & Lance Armstrong enjoying a game Right: Clint Black throwing out the first pitch Above: Dennis Quaid & Express Skipper Jackie Moore Right: Coaches Harry Spilman, Spike Owen and Express CEO Reid Ryan with comedian Bill Engvall

  5. Ownership Ryan Sanders Baseball Inc., the ownership group of the Round Rock Express and Corpus Christi Hooks Baseball Clubs, consists of Managing Partners Nolan Ryan and Don Sanders, Founder and Chief Executive Officer Reid Ryan, Chief Financial Officer Reese Ryan, Bret Sanders, Brad Sanders, Express President Jay Miller and Eddie Maloney. The group expanded in 2004 to include a group of new investors featuring Major League stars Roger Clemens, Andy Pettitte, Craig Biggio, Jeff Kent and Brooks Kieschnick, along with former Major Leaguers Don Baylor, and Spike Owen. The group of Clemens, Pettitte, Biggio, and Kent become the only active Major League players to own stock in a Minor League baseball franchise. Ryan Sanders Baseball has emerged as a successful ownership group as the parent company of the Houston Astros' top two minor league affiliate teams. The group was awarded the Businessmen of the Year Award, presented by Minor League News in the fall of 2004.

  6. The Gallup Organization/Austin-American Statesman Survey “Check all events/attractions you attended in the past 12 months” Source: 2003 Gallup Poll of Media Usage & Consumer Behavior, Austin MSA

  7. Not Just Baseball… The Dell Diamond is home to numerous events throughout the year. Overall, more than one million people come to the facility annually. Not only is it the multi-purpose complex home of the Round Rock Express, but it also provides businesses, charities and private citizens a place to meet, organize and celebrate. Listed below are just a few of the events the facility has hosted during the past seven years. • Jim Rome Tour Stop • Juvenile Diabetes Research Foundation Walk • •Nolan Ryan’s Charity Golf Tournament • Numerous Corporate Meetings and Picnics • Oldies Concert • Relay For Life • Round Rock Chamber Luncheons • Rudy’s commercial • The Simple Life 2 • Sysco Food Shows • Tejano Jam • The Sami Show Arts & Crafts Show • UIL State Baseball Championships • University of Texas baseball games • Wedding Receptions • Alcoa Concert Series • Animal Planet (TV Network Traveling Show) • Baseball and Blues concert • Best Damn Sports Show • Car Shows • Carson & Barnes Circus • City Wide Garage Sale • Clint Black Concert • Colorado Rockies vs. Kansas City Royals • Express Baseball Camp • Express College Classic Baseball Tournament • Filming of Disney’s “The Rookie” • Furniture Shows • Governor Rick Perry Press Conference • Holiday Parties

  8. Concert Stage Setup The Dixie Chicks singing the National Anthem at a Celebrity Softball Game Conference Center Event The Sami Show

  9. Relay For Life Astros Caravan Luncheon – Jason Lane and Milo Hamilton Clint Black Concert Rudy’s Commercial

  10. Media Coverage The Round Rock Express and The Dell Diamond have been covered widely by local, regional and national publications and networks. A unique blend of ownership, affiliation, market, facility and success have made the Round Rock Express the talk of baseball. Listed below are a few of the print and electronic media outlets that have featured the Round Rock Express. • Fox Sports Southwest Tonight • High School Extra • Hot On Austin • Houston Chronicle • Houston Local Affiliates • Houston Press • Local Austin Affiliates • NBC Nightly News • On The Road • People Magazine • Randy Galloway Show • Round Rock Leader • San Antonio Express News • Southern Living • Sports Radio 610 - Houston • Sports Turf Managers Association • Street & Smith Business Journal • Texas Highways • Texas Monthly • This Week In Baseball • TXN Sports Night • USA Today • Williamson County Sun • Atlanta Journal Constitution • Austin American-Statesman • Austin Business Journal • Austin Chronicle • Baseball America • Baseball Weekly • Best Damn Sports Show • Corpus Christi Local Affiliates • Dallas Morning News • Dallas-Fort Worth Local Affiliates • Dan Patrick Show – ESPN Radio • ESPN SportsCenter • Fort Worth Star-Telegram

  11. Awards • The Larry McPhail Trophy - 2006 • Baseball America “Best Double-A Ballpark” 2004 • Baseball America “Freitas Award” Recipient as Professional Baseball’s Top Double-A Franchise 2004 • Texas League Organization of the Year 2000, 2001, 2003 • Round Rock Chamber of Commerce Business of the Year 2004 • Minor League News Business of the Year 2004 • Baseball America Minor League Organization of the Year 2000, 2001 • SportsTicker Minor League Organization of the Year 2001 • Topps’ Minor League Organization of the Year 2001 • Texas League Field of the Year – 2000, 2001, 2002, 2003, 2004 • Texas League Attendance Record 2000, 2001, 2002, 2003, 2004 • Double-A Attendance Record 2000, 2001, 2002, 2003, 2004 • Greater Austin Chamber of Commerce “Commitment to the Community” Award 2003 • Jackie Moore – Texas League Manager of the Year 2000 & 2004 • -Minor League Manager of the Year 2001, Baseball America Manager of the Year 2001 • Jay Miller – Baseball America Executive of the Year, 2005 Texas League Executive of the Year 2000, 2003 • - Sporting News Executive of the Year 2001, 2003 • Derrick Grubbs – Texas League Executive of the Year 2004 • Dennis Klein – Pacific Coast League Turf Manager of the Year 2005

  12. The Team In just seven years, Round Rock has become known as a proving ground for major league talent. Express alumni include: Keith Ginter Kirk Saarloos Luke Scott Mike Burns Mike Gallo Morgan Ensberg Raul Chavez Rodrigo Rosario Roy Oswalt Scott Strickland Tim Redding Todd Self Tony Mcknight Travis Driskill Travis Smith Wandy Rodriguez Wilfredo Rodriguez Willy Taveras Barry Wesson Brad Lidge Brandon Duckworth Brandon Puffer Brian Dallimore Carlos Hernandez Chad Qualls Charles Gipson Chris Burke Colin Porter David Matranga Eric Bruntlett Ezequiel Astacio Humberto Quintero Jason Green Jason Lane Jeriome Robertson John Buck

  13. The Rocket The 2006 season also gained the most national attention in the team’s history: June 16, 2006 – Roger Clemens brings the heat to a sold-out crowd at The Dell Diamond, and the exposure gives sponsors even more value in having a partnership with the Round Rock Express.

  14. 2006American Conference Champs

  15. The Fan The Round Rock Express averages over 9,700 fans a game. These people are mostly college educated with families. They are consumers that are the perfect demographic for your business to target for market branding. • Who is the Express Fan? • 74% are married • 71% have children • 58% are over 40 years old • 72% are college educated • 50% make over $60,000 • Where does the Express fan live? • 42% live in Williamson County • 40% live in Travis County Source: Texas A & M University Sports Management Research Group and Express Fan Survey

  16. Sponsors The success of the Express has opened the door for many national and regional companies to do business in the Round Rock community for the first time. Whether it is entertaining clients in a luxury suite, renting the facility for a company picnic or filming a national television show, the lure of The Dell Diamond is the common thread that leads these companies to Round Rock and it is the community’s positive atmosphere that makes them stay. Express sponsors range from Fortune 500 companies to local businesses. The draw for most companies is the Express’ positive image in the community and the large number of people attending ballgames with expendable income.

  17. Sponsorship and Advertising Opportunities • Signage • Yearbook Advertising • Radio Advertising • Promotion Nights • In-Game Promotions • Season Tickets • Party Suite • Pool Area • Party Deck • Picnic Area • Rental Luxury Suite • Sampling

  18. Signage • Concourse Signage • 4 feet high by 6 feet wide • Back-lit • $5,000 per season • Outfield Tri-Vision • 8 feet high by 30 feet wide • $15,000 per season

  19. Signage • Back-Lit Aisle • 4 feet high by 8 feet wide • $6,000 per season • On-Field Banner • 2 feet high by 10 feet wide • $4,000 per season

  20. Signage • Home Run Porch Signage • 10 feet high by 23 feet wide • $20,000 per season

  21. Signage • Rock Wall Signage • $10,000 per season

  22. Signage • Auxillary Scoreboard • 2 feet and 3 inches high by 8 feet wide • $6,000 per season • Picnic Area Naming Rights • $15,000 per season

  23. Internet Sponsorship By the end of this year, the Express website will have drawn a minimum of 100,000 more unique visitors than it did in 2004; a growth of more than 52 percent in a 24-month period. Here’s a snapshot of how the Express website has continued to grow each year: YearHitsVisitsUnique Visitors 2004 33,224,001 419,122 192,316 2005 46,025,645 529,302 261,879 2006* 60,403,901 609,096 286,167 *2006 report conducted on October 31, 2006. Projections for the year-end include more than 61 million hits, more than 640,000 visits and more than 310,000 unique visitors. Site Sponsor: $15,000 Front Page Banner: $9000

  24. Television Sponsorship Fox Sports Telecast Ryan-Sanders Baseball will televising twelve regional games on Fox Sports Southwest, during the 2008 season. Presenting Sponsorship - $10,000 Thirty-Second Television Spot Package - $2000 (8 spots)

  25. Promotion Night Sponsorship • First Pitch • 100 Reserved tickets • 150 Berm tickets • Your logo on the selected premium giveaway • Inclusion in all advertising of the event • Promotion Night Sponsorship $10,000

  26. Print/Radio Yearbook Advertising Radio Advertising • Your advertisement appears in the Souvenir Yearbook for all 72 Express home games • Yearbook advertisers receive 25 tickets to two “Advertiser Appreciation Nights” • The Round Rock Express will distribute 15,000 yearbooks during the course of the year • Named “Best in Ballparks” program for Double-A Baseball in 2000 & 2001 • Full Page - $3,200 • Half Page - $2,000 • Your spot airs the entire 144 game Round Rock Express schedule – both home and away games • Play by play action brought to you by veteran announcer Mike Capps • Thirty-second spot - $2,500 • Nightly Feature - $1,500

  27. Season Tickets • Reduced ticket prices • Same seat for all 72 home games • Control your account online – email your tickets to guests, etc. • First priority on exhibition games and post-season games • Unused tickets may be exchanged for tickets to a future game • Complimentary parking pass for every two season tickets purchased • Access on game nights to the 300 Win Club • VIP Discount Card • Season Ticket Holder “Meet the Express” Day • Complimentary Corpus Christi Hooks tickets • Season Ticket Holder Only Page on Website • Box Season Tickets - $540 Reserved Season Tickets - $475 Home Run Porch Season Tickets - $360

  28. Party Areas Party Suite Pool & Spa • The Party Suites are located in the United Heritage Conference Center, along the first base line • Rental includes a pre-game buffet in air-conditioned comfort, seating in a banquet-style setting in the 1800 square-foot party suite for 75 guests plus 75reserved seats in the ballpark • Buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, water, iced tea and a keg of beer • Nightly Rental - $2,200 • The Pool and Spa is located above the grassy berm overlooking right field, putting you on top of the action • Rental includes pre-game buffet in the pool area for 50 guests and 50 Pool and Spa tickets • Buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, water, iced tea and a keg of beer • Nightly Rental - $1,700

  29. Party Areas Party Porch Party Deck • Located on the luxury suite and club level, the Party Porch, covered with a sunshade, overlooks the field on the third base side of the stadium. Also perfect for company outings or for family and friends • Pre-game buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, bottled water, iced tea and three cases of beer –all for 40 people • Nightly Rental - $1,500 • Located on the luxury suite and club level, the covered Party Deck overlooks the field on the first base side of the stadium. Perfect for company outings or for family and friends • Pre-game buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, bottled water, iced tea and three cases of beer – all for 30 people • Nightly Rental - $1,100

  30. Party Areas Rental Luxury Suite Picnic Area • The Round Rock Express will be offering a luxury suite that can be rented on a nightly basis • Renters of this area will be provided with Express Hospitality Services’ Luxury Suite Day of Game Menu to order food and beverage for their Luxury Suite night • 12 Luxury Suite tickets included in package • Nightly Rental: $700 • Located between the United Heritage Center and the Pool and Spa, the picnic area features a tented food service area, picnic tables and a Rainbow Play Systems’ children’s activity center • Pre-game buffet includes grilled Angus beef hamburgers, all beef hot dogs, potato chips, fresh baked cookies all the appropriate condiments, sodas, water, iced tea and four cases of beer • Nightly Rental - $1,300

  31. Sampling • Any food product must be four ounces or smaller • The Round Rock Express reserve the right to refuse products that are in conflict or not in the best interest of the Round Rock Express • Inside sampling, depending on product - $3,000 per game • Outside sampling, pre-game only - $3,000 per game

  32. Terms and Conditions • This proposal is submitted to potential sponsors on a non-exclusive basis and the Round Rock Express reserves the right and ability to present all inventory elements, rights and privileges to other potential sponsors. • All inventory elements, rights, privileges and conditions contained in this proposal are subject to availability at the time of the final agreement. • All prices are net to the Round Rock Express.

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