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Blogging is a powerful tool for conveying complex environmental issues clearly and engagingly. At the Pew Environment Group, Leah Weiser emphasizes the importance of utilizing blogs to break down intricate subjects and reach subject matter experts. The blog serves as a platform for traditional media outreach, influencing press and decision-makers with compelling messaging. It enables easy sharing across social media, making it vital in today’s fast-paced news environment. Discover how the Dispatches series can elevate your voice and enhance relevance in the environmental narrative.
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Blogging matters Leah Weiser Digital Producer at the Pew Environment Group LWeiser@pewtrusts.org
Easily break down complex issues • Change tone for subject matter experts • Use with traditional media outreach to share messaging with the press and decision-makers • Easily shareable via social media Why blog?
Who? • What? • Where? • When? • Why? • How? • What do we get out of the Dispatches series? Pew Environment Group Dispatches
Getting Started Make it relevant to today’s news. Keep it simple. Give your subject matter experts a voice. Share shareshare!