1 / 23

ENROLLMENT MANAGEMENT REPORT

ENROLLMENT MANAGEMENT REPORT. 2007-08 South Orange County Community College District. District FTES. District FTES. Enrollment Management at Saddleback College. Rajen Vurdien, Ph.D. Lise Telson Jennie McCue. Growth. “College on Your Time”. Semester Long 1 st 8 Week Session

emelda
Télécharger la présentation

ENROLLMENT MANAGEMENT REPORT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ENROLLMENT MANAGEMENT REPORT 2007-08 South Orange County Community College District

  2. District FTES

  3. District FTES

  4. Enrollment ManagementatSaddleback College Rajen Vurdien, Ph.D. Lise Telson Jennie McCue

  5. Growth

  6. “College on Your Time” • Semester Long • 1st 8 Week Session • 2nd 8 Week Session • 12 Week Session

  7. STUDENT SERVICES= STUDENTRETENTION

  8. OUTREACH ONGOING improved & increased Financial Assistance ($5,554,477) Scholarships (465) EOPS (520) on campus events: Welcome Day Senior Day Family Night High School Counselor Day high school/mall visits NEW Online MAP Orientation Algebra2go Outreach Department Veterans Gaucho Guides (students)

  9. IN-REACH Automated phone & email messages to all new students. Growth (07/08 vs.06/07) Early Birds 10% DSPS 14% Financial Assistance 23% Transfers 8% Counseling 9% Student Health Services (total visits 7474) LAP (trend 2001 –2008) 16% Algebra2go (class retention 07-08) 17% * 76.9% of students earn 30 units+ *(AARC Report: highest rate of CCC peer colleges)

  10. “Get Them Where They Are” Marketing Strategy • Television: 30-second television advertisements & sponsorships • Discovery Channel • MTV • VH1 • Radio: KROQ • Broadcast radio ads • Online streaming broadcasts • Banner ads on KROQ websites • Online advertising • OCRegister.com • OCVarsity.com • MyOCHigh.com • Orange County Transit Authority bus ads • Print ads and news stories • Orange County Register • Outreach teams attended local events • Ocean Festival in San Clemente • Education Expo at Camp Pendleton

  11. Enrollment ManagementatIrvine Valley College Craig Justice, Ph.D. Gwen Plano, Ed.D.

  12. Growth

  13. Instructional Strategies • Increased sections efficiently • Early College Program started at Beckman High School in Tustin • Increased Offerings of Distance Education Courses • Expanded Emeritus Offerings

  14. Student Services and Enrollment Management:The Three Interconnecting Components

  15. Outreach Priority: Area High Schools 2007-2008 • Focus on: • Presence in local high schools • College Nights • Community College Days • High school presentations • Campus tours and events

  16. Enrollment of traditional age students rose dramatically.

  17. Customer Service Priority: Student Engagement

  18. Marketing Priority: Visibility • 50 new media placements • Numerous commercials • Print coverage in • Irvine World News • OC Register • Orange Coast Magazine • Los Angeles Times

  19. Enrollment Management at

  20. ATEP

  21. ATEP Demographics SC IVC

  22. ATEP Enrollment Strategies • High Tech Programs: Optics/Photonics; Design Model Making & Rapid Prototyping • Trends: 21% business science, 28% math/computer science/engineering • Onsite and online counseling • Advertising and Outreach

  23. THE END

More Related