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Enrollment Management

Enrollment Management. Strategies for Today and Tomorrow. El Camino College. Presented by: Francisco Arce, Vice-President Academic Affairs Jeanie Nishime Vice-President Student Services Arvid Spor Dean Enrollment Services David Vakil Faculty. What Was at Stake. Year FTES 04/05

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Enrollment Management

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  1. Enrollment Management Strategies for Today and Tomorrow El Camino College • Presented by: • Francisco Arce, • Vice-President Academic Affairs • Jeanie Nishime • Vice-President Student Services • Arvid Spor • Dean • Enrollment Services • David Vakil • Faculty

  2. What Was at Stake YearFTES 04/05 Summer 04 1,909 Fall 04 – Spring 05 17,397 Total 19,306 05/06 Summer 05 1,856 Fall 05 – Spring 06 16,346 Total 18,202 06/07 Projected Actual Summer 06 1,909 1,805.70 Fall 06 – Spring 07 17,397 16,452.89 Summer 07 (Shifted to 06/07) 1,100 1,053.85 Total 19,306 19,312.44

  3. What Was at Stake YearFTES 07/08 Projected New Projection Summer 07 700 716.64 Fall 07 – Spring 08 16,892 17,151.24 Summer 08 (Shifted to 07/08) 1,800 1,445.00 Total 19,392 19,312.88 08/09 Summer 08 355 Fall 08 – Spring 09 17,399 Summer 09 1,800 Total 19,554 09/10 Summer 09 355 Fall 09 – Spring 10 17,399 Summer 10 1,800 Total 19,554

  4. How does your enrollment compare to your enrollment target • We are meeting our target • We are above our target • We are below our target • We don’t have a target • I don’t know

  5. Which best describes your enrollment situation? • Growing • Shrinking • Approximately steady • I don’t know if we’re growing/shrinking

  6. Enrollment Management? • Raise your hand if you have an enrollment management committee. • Who’s on your committee? • What is Enrollment Management? • Here’s how we defined enrollment management.

  7. Enrollment Management Purpose • The achievement of enrollment targets in order to obtain the maximum resources available to the college. • Maintenance of the greatest possible student access consistent with educational quality. • A well-balanced and varied schedule, responsible to the needs of our students and community. • A comprehensive educational program that is responsive to the needs of our students and community.

  8. What Did We Do?... • Gathered Institutional Research information from different sources • Market surveys, internal statistics • Created EM Task Force • Comprised of…. • Evolved into campus-wide committee. • Increased outreach at high schools. • Held 2 EM Retreats • 1 for Administrators, 1 for Faculty. • Great Teacher’s Seminar process.

  9. What Did We Do?... • Noel-Levitz Consultants • Findings • Advised to form subcommittees

  10. What Did We Do? – Data Utilized Analysis of Enrollment Changes by ECCCD ZIP Code El Camino College Fall 2004 to Fall 2007 (est.)

  11. Enrollment GainsFall 2001, 2004, and 2006 Gains • Ages 17-21, esp. age 18 • Latinos (but recently stable) • Full-time students • 15 units+, average units/students • Distance education enrollments • Daily census courses stable after recent growth

  12. Enrollment LossesFall 2001, 2004, and 2006 Losses • Under 17 • Working Adults (25-49) • Older ages (50+) • African-Americans (since 2004) • White Students • Asians • Evening students • Part-time students (<12 units) • Fewer than 6 units • Long-term students (>60 cum. units) • Lecture/lab, work experience enrollments • Weekly census enrollments

  13. High School Enrollment Trends El Camino Community College District and Local Area High Schools 2000-01 to 2007-08

  14. What Did We Do?... • Creation of a Short-term Plan • Measurable activities. • Broad-based subcommittees. • Attached funding to the plan.

  15. Short-Term Plan 2007/08 Enrollment Management Plan Short-term Activity Calendar August 2007 Timeline Activity Lead(s) September 2007 Timeline Activity Lead(s)

  16. What Did We Do?... • Funding • Money came from variety of sources • Area budgets, where appropriate • General Fund • Revenues from Compton partnership • Justified cost based on plan, stakes • Followed our planning/budgeting process • Money spent primarily on targeted recruiting & increasing services.

  17. Outcomes • Activities Grid and Enrollment Goals by High School. • Weekly Enrollment Trend. • High School Report Card.

  18. Enrollment Goals by High School EL CAMINO COLLEGE Fall 2006 Enrollment Goals

  19. Summary of Outcomes • Weekly Enrollment Trend • Review and revision of all publications, both print and electronic (e.g. web). • Externally - increased advertising • Internally – increased awareness of Enrollment Management • High School Report Card

  20. ENROLLMENT MANAGEMENTSUMMARY Keys to Enrollment Management • Recognize problems • Gather Institutional Research Data • Increase Awareness • Bi-Weekly Enrollment Management collaborative group

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