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Rush A Better Way To Move…

Rush A Better Way To Move…. Seong Paik Timothy Price Javier Robles Denys Serebryakov GROUP 6. What Is The Problem?. · One of the most common complaints at UTD is parking . · If students do not arrive early, it is very difficult to find a spot.

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Rush A Better Way To Move…

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  1. Rush A Better Way To Move… Seong Paik Timothy Price Javier Robles Denys Serebryakov GROUP 6

  2. What Is The Problem? · One of the most common complaints at UTD is parking. · If students do not arrive early, it is very difficult to find a spot. · Not only is parking an issue, but getting around campus on foot is a very tedious process.

  3. What do the Students Think? ·We recently surveyed 50 UTD students, asking them how satisfied they were with the current parking situation on campus. · A startling 58% of UTD Students surveyed were not satisfied with parking.

  4. Why does the problem exist? · Constructing new parking lots is very expensive. · The student body at UTD is growing at a very rapid rate. · At UTD, there is a high amount of commuters. This translates into a large amount of traffic everyday on campus.

  5. UTD Campus Map Walk Times: LOT A: 11.16 minutes WATERVIEW Apartments: 9.25 minutes RES Lot West: 19.18 minutes

  6. How do we plan on solving the issue? Rush A Better Way To Move…

  7. Rush A Better Way To Move… • ∙ Rush is a new, exciting college bike rental service that is focused on making the lives of the students easier. • ∙We offer solutions to overcrowded parking lots, and long walks on campus. • ∙Rental stations are located in convenient locations throughout campus. • ∙UTD ID cards provide quick/efficient access to service, saving students time. • Our business model was inspired by Redbox, our goal is to be the “Redbox” of the bicycle rental industry.

  8. UTD Campus Map Bike Times: LOT A: 3.06 minutes WATERVIEW Apartments: 3.35 minutes RES Lot West: 3.5 minutes

  9. SWOT Analysis Strengths Weaknesses Rush A Better Way To Move… Opportunities Threats

  10. Strengths ∙ We are the only Bike Rental Service on the UTD Campus, no direct competition. ∙ Our system is simple and user-friendly. It’s designed to make the transactionfast, allowing our customers to get on there way. ∙We only offer one type of bicycle. This prevents any potential hassles when selecting a bicycle. ∙ Our business is exposed to a large group of potential customers. The UTD student body is approximately 20, 000 people. Rental accounts are linked to UTD Student Accounts, providing theft prevention.

  11. Weaknesses ∙ Not all students are comfortable riding bicycles . ∙ While we feel that our streamline selection process will speed up the transactions, some of our customers prefer having a wide selection of bicycles. ∙ Customers will have limited interaction with an actual person (Automated Rental Stations), some people prefer face-to-face transactions. ∙ The bicycles are maintinence intensive. They will have to be inspected regularly for flat tires, faulty breaks, broken seats etc.

  12. Opportunities ∙ Major college campuses across the world could benefit from a system like “Rush”. The opportunity for growth is great.

  13. Threats ∙ UTD does offer buses, and shuttles. ∙ Some students already have bicycles, which lowers our potential amount of customers. Of the students surveyed, 21% already owned a bicycle.

  14. Market Segments Buyers with different needs. (Market) UTD students and faculty Groups of potential buyers with common needs. Long-distance walkers from parking lots “Dorm Walkers” “Recreational Riders” (Target Segments)

  15. Marketing Mix (4 P’s) Rush A Better Way To Move… We analyzed thestrategyfor our business, using the 4 P’s of Marketing - Price - Place - Promotion - Product

  16. Price ∙ Our customers are students. For our business to be a success, it MUST be affordable. In order to find what amount UTD students are willing to pay, we conducted a survey that yielded the following. Best Price: $2 Per Hour 75 % of Students Willing to Pay Percentage of Students willing to Pay Price Per Hour

  17. Place ∙Our main focus for the place of our business is the UTD campus ∙We will be installing convenient and strategically placed rental stations through the campus to maximize customer satisfaction ∙Regardless of parking location a bike rental station will be within reach.

  18. Map of Rental Stations: Site of Automated Rental Station 20 Rental Stations placed around the entire UTD Campus.

  19. Promotion • Posters • Flyers • Social Media Campaign • Recognizable Bikes Provide Brand Awareness

  20. Product • Color: “Our customers can choose any color they want as long as it’sorange.” Bike Color inspired by Henry Ford Philosophy As dictated by our customers needs, we will stock Orange Mountain Bikes.

  21. Q&A

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