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Agenda PowerPoint Presentation

Agenda

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Agenda

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Presentation Transcript

  1. Agenda • Broad Strokes • CRM • Web 2.0 • Open Source • Nitty Gritty • CMS • Blogging, vlogging, podcasting • RSS • Social Networking • Second Life • Discussion

  2. Social Networking • What it is: • User-populated Web sites (highly specialized, complex CMS) that allow people to connect to each other, and share personal or professional information online

  3. Social Networking • What it claims to be: • The new (and primary) way you’ll meet anyone important. Ever. And if you’re not part of an online community you’ll never be popular. • …which translates into: • Best-case scenario: a way to keep in touch with people you care about; a mechanism for identifying how you’re connected to others (for work or play). • Worst-case scenario: a Web site you create a profile on and then forget about, never visiting again, but sometimes receiving spam from their sponsors.

  4. Friendster – where it all started

  5. MySpace

  6. Facebook

  7. LinkedIn

  8. …and don’t forget Social Bookmarking! • del.icio.us • Digg

  9. Agenda • Broad Strokes • CRM • Web 2.0 • Open Source • Nitty Gritty • CMS • Blogging, vlogging, podcasting • RSS • Social Networking • Second Life • Discussion

  10. Second Life • What it is: • A “virtual world” online. 3D, spatially-oriented, user-built. • Free to download, real currency buys Linden Dollars, which can be used to buy “virtual land” and other business-based commodities • To interact, you create an “Avatar” who travels through the time-space of Second Life.

  11. Onsite technology

  12. Agenda • Broad Strokes • CRM • Web 2.0 • Open Source • Nitty Gritty • CMS • Blogging, vlogging, podcasting • RSS • Social Networking • Second Life • Discussion

  13. Discussion • Opportunities for the arts • Content rich field • Opinion-generating content • Strong dialogue = engaged participants • Increased potential to grow donor base • New ways to engage younger audiences • Increased “face time” through multiple channels • Increased brand penetration (toothpaste) • Draw-backs • Time / resources / staff investments • Scope creep

  14. RESOURCES • www.Idealware.org – articles, webinars • www.NTEN.org – articles, webinars, conference, online forums, • www.NPower.org – consulting • www.TechSoup.org – discounted software, articles, services CAMT resources: • www.artsnet.org/camt - products, services, articles, links • www.TechnologyInTheArts.org – conference, blog, podcast