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By Gary Bailey and the TomorrowToday.biz team Supporters of making this the best world cup ever!!

A strategy for the World Cup & beyond 2010 – “ for our children ’ s children ”. By Gary Bailey and the TomorrowToday.biz team Supporters of making this the best world cup ever!!. Soccer Compared to…. Soccer World Cup 38 Billion in total, 3 billion for the final Cricket World Cup (2003)

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By Gary Bailey and the TomorrowToday.biz team Supporters of making this the best world cup ever!!

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  1. A strategy for theWorld Cup & beyond 2010 –“for our children’s children” By Gary Baileyand theTomorrowToday.biz teamSupporters of making this the best world cup ever!!

  2. Soccer Compared to… • Soccer World Cup • 38 Billion in total, 3 billion for the final • Cricket World Cup (2003) • 1.4 billion in total • Princess Diana’s funeral (1997) • 2.5 billion • Rugby World Cup (2003) • 3 billion in total , 300 million for the final • Sydney Olympics, 2000 • 30 billion in total , 3.7 billion for 100m final

  3. “2010 FIFA World Cup South Africa” • South Africa is the “host nation” • The LOC run the event, report to FIFA, 9 Cities meet monthly • SA Government requirements • BEE compliant, leave social legacy • Cities signed contracts – beautify! • Tender process transparent • It’s an African world cup

  4. FIFA Official Sponsors • 1st Tier – $250M each!– 6 main partners – • Sony, Adidas, Hyundai • Coke, Emirates, Visa • 2nd Tier - $65M – 6 secondary sponsors – often local (may not compete with main partners) - MTN already on board • 3rd Tier – 6 suppliers – FNB have joined

  5. The business of the world cup – 3 ways to score! • 1) Government Tenders - R410 billion • - Stadiums, Airports, Eskom, Transnet - Gautrain • 2) Visitors – R9.8 billion • food, drink, travel, accommodation • 3) LOC/FIFA Tenders – R 2.5 billion 30% to BEE companies

  6. Focus on general business opportunities • Accommodation – 2hrs B&B’s, tented camps, big business securing lodges • Fan Parks – 14 million visitors • Services – Ins, financial, logistics • Arts and Crafts, Music & Dancing • Food/Drink – 3.5 million sausages • Temporary Taxis, Hospitality, Security

  7. Fan Parks • 39 giant screens (300 in total) in Germany – 18 million visitors! • Berlin has 2km long fan zone – 500 000 Germany vs Poland • Must supply security, food etc • Weather – winter , use pubs and clubs? • Hosted in Outlying areas–FNB– bus plan? • Free to Enter, different levels, green goals

  8. Public Viewing

  9. Upcoming events • Draw for preliminary (Nov 23 - Dbn) and final competition (Nov 09) • Seminar for teams, referees • Confederations cup – June 14-28 2009, PE, Bloem, Ellis, Loftus and Rustenburg • U17 and U20 world cups • FIFA congress, Banquet • World cup June 11 to July 11 (SA + 5 Africa) • New events: • Soccerex – Johannesburg – 3 years

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