1 / 26

Slogan and SWOT Analysis of 7-Eleven

Slogan and SWOT Analysis of 7-Eleven. Group Members: Sharon Hung 498200458 Donna Du 498200238 Xiao Bin 497752076  Nicco Yang 595202040  Judy Duan 498300222 . Outline. Background of 7-11 A. History B. Company Objectives C. Services

emma-levine
Télécharger la présentation

Slogan and SWOT Analysis of 7-Eleven

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Slogan and SWOT Analysis of 7-Eleven Group Members: Sharon Hung 498200458 Donna Du 498200238 Xiao Bin497752076  Nicco Yang595202040  Judy Duan498300222 

  2. Outline • Background of 7-11 A. HistoryB. Company Objectives C. Services D. Scale: Numbers of employee, the amount of capital… II. 4PS of 7-11 (Price, Product, Place and Promotion) III. Marketing Strategies A. TV Commercial B. Lottery C. Coupon D. Slogans E. Mascot (吉祥物) IV. SWOT analysis V. Suggestions to 7-11

  3. Background of 7-Eleven 英文四 498200458Sharon

  4. Introduction to 7-Eleven • Origin:1927 Dellas Texas (Southland Ice Company) • Founder: Joe C. Thompson • Opening Hours: 7 a.m. to 11 p.m. 7-Eleven • Products:

  5. Introduction to 7-Eleven (Cont.) History • 1962: 24-hour Seven-Eleven in Austin • 1980s: financial crisis • 1987: Stock market crashed Ito Yakado as franshisee • 1991:Took control, forming Seven & I Holdings Co.

  6. Company Objectives • Provide ultimate convenience • “sincere, innovative, and willing to share” • Be socially responsible

  7. Products

  8. Services 2009: 7-Eleven earned more than $16.681 billion (USD) revenue and owns more than 45000 employees, becoming great model for other convenience stores to follow

  9. 4PS of Grocery Stores, Carrefour(Hypermarket)and 7-Eleven(Convenience store) 英四乙 595202040 Neko  純數四498300222 Judy

  10. Price& Product Grocery Store— • Provide elasticity prices • Sell the products according to owner’s preference • Product quality is unstable • Defective rate of some products (e.g., egg, vegetable) is higher than others

  11. Price& Product Carrefour— • Large variety of goods • Goods are mostly in large quantity, but their unit price is cheaper than others

  12. Price& Product • 7-Eleven— • Same goods with higher prices • The quality of products is stable • Less variety of products • Only sells some everyday items such as groceries, toiletries, alcoholic and soft drinks, tobacco products, and newspapers.

  13. Place

  14. Promotion

  15. Marketing Strategies of 7-Eleven 英文四 498200238Donna

  16. How do 7-11 promote through advertising? • TV advertisings-- Seven Select/Impossible Mission • Lottery • Coupon Collecting • for gifts

  17. Slogans Convenience Sensitiveness; forming the customers’ impression a. “Your convenient good neighbors” b. “7-11 is always there” c. “Always Open” Whenever you want some foods or daily necessities, 7-11 is always there, open 24 hours7 days a week.

  18. Mascot • Open將 From “Always Open, 7-Eleven” Memo Paster Paster Bag Notebook

  19. 7-Eleven: SWOT Analysis 金企四 497752076 Xiao

  20. 7-ElevenSWOT analysis

  21. 7-Eleven: SWOT analysis

  22. Suggestions to 7-Eleven

  23. Suggestions • Offer delivery service. • Offer bike renting. • Participate in more activity for public welfare in order to maintain and rise their Social image in public.

  24. Suggestions • 提供外送服務 • 單車租賃 • 多從事公益活動,以維持並提升企業社會形象

  25. References • http://www.7-11.com.tw/company/about/idea.asp • http://www.7-11.com.tw/company/about/History.asp • http://2.bp.blogspot.com/-wyFkeyG8qrM/T06zzcL6qKI/AAAAAAAABNg/pq78Ov9eJJ4/s1600/7-11.jpg • http://www.managertoday.com.tw/?p=1170

More Related