OmniReachsm Capabilities & Opportunities April 10, 2002 Aelix, Inc. 9255 Corbin Avenue Northridge, CA 91324 Tel 818.678.1000 Fax 818.678.1099 www.aelix.com
Agenda • About Us • Market Overview • What is Messaging • OmniReachsm Service • The Technology / OmniReachsm • OmniReachsm Applications • OmniReachsmCustomers • How Aelix works for You Aelix, Inc. Company Proprietary Information
About Us • We are a communications ASP focusing on carrier-grade, outsourced solutions for service providers and enterprises. • Specialized in enterprise messaging and data mining applications. • Focus on travel, hospitality, financial services, health care, B2B commerce sectors. Aelix, Inc. Company Proprietary Information
Market Overview • Exploding demand from companies to improve CRM functions in targeted sectors – travel, hospitality, healthcare, financial services, e-commerce • Expensive, inefficient customer service procedures today prove out Aelix’s added value • A recent study by InformationWeek determined 50% of the companies haven’t even begun CRM planning • Aelix advantage is in providing communications solutions which do not require intrusive changes to existing business processes or long development times • Tier “0” Customer Service Aelix, Inc. Company Proprietary Information
What Is Messaging? • OmniReachsm delivers any content to any person or group of persons • Sent at a predetermined time • Immediate • Later • In Groups • To any device • Phone (Voice), Email, Fax, PDA, Pager, SMS, Cellular • In any format • Usually device dependent Aelix, Inc. Company Proprietary Information
Aelix’s OmniReachsm Service • OmniReachsm is: • Intelligent electronic message broadcasting and delivery service • One-to-many communications capabilities • Built on a Carrier Grade Platform • Uses the Proprietary OmniReachsmIntelligence Layer Aelix, Inc. Company Proprietary Information
The OmniReachsm Services • Email • Regular email • Encryption capabilities • Email to PDA • Content formatted for PDA screen • Email to SMS phone • Content formatted for SMS screen • Email/page to one/two-way pager • Content formatted for pager display Aelix, Inc. Company Proprietary Information
The OmniReachsm Services • Faxing • Real time • Batch • Accumulate transactions for consolidated delivery • Delayed • No real time need / Send later • Save resources • Least cost routing Aelix, Inc. Company Proprietary Information
The OmniReachsm Services • Voice • Text to Speech - IVR • High quality translations available today • Speech & DTMF recognition - IVR • 2-Way transaction capability Aelix, Inc. Company Proprietary Information
OmniReachsm Architecture • Ability to send messages simultaneously to millions of recipients • Easily and securely integrates with corporate databases • Intelligence layer • Determines how best to deliver messages to the right recipient at the right time and place Aelix, Inc. Company Proprietary Information
Intelligent Message Delivery • Intelligence Layeruses XML, data mining techniques/tools to determine the best “address” or device to send a message • Data mining capabilities “learn” traffic patterns over time optimizing message delivery ability Aelix, Inc. Company Proprietary Information
Platform Architecture Aelix, Inc. Company Proprietary Information
Intelligent Message Delivery Customer Database Aelix platform Email or instant message to PC Voice call to wireline phone Pager or PDA Fax Voice call or SMS to wireless phone Aelix, Inc. Company Proprietary Information
Email/instant message 2-Way Pager or PDA Mobile-originated SMS, and Voice response via speech recognition or DTMF Voice response via speech recognition or DTMF Enabling Interactive Transactions Customer Database Aelix platform Aelix, Inc. Company Proprietary Information
OmniReachsm Applications • Reservations • E-Ticket confirmations • Med-Alert notifications • Delivery Status Notification • Emergency / Disaster Notification • Appointment Reminders • Financial Transaction Notification • Interactive Bid System Aelix, Inc. Company Proprietary Information
Current OmniReachsm Customers • Northwest Airlines • Con-Way Trucking • Hilton Hotels • Securian Financial Services Aelix, Inc. Company Proprietary Information
Intelligent Message Delivery • Message delivery far more efficient than traditional message broadcasting; • More recipients reached with fewer messages/transactions • More cost effective for company • Minimal nuisance perception from recipients; recipients do not receive multiple copies of same message in different media Aelix, Inc. Company Proprietary Information
Intelligent Message Delivery Benefits • Users “Opt In” for service via programmable web interface ensures correct user devices receive messages • Choice of recipient address or device is automatic. Platform uses existing customer database to deliver message to best “address”, rather than recipients having to provision themselves • Enables efficient communication with all communication devices – high-tech and low-tech Aelix, Inc. Company Proprietary Information
How Aelix Works for You OmniReachsm provides: • Additional marketing channels • Competitive edge • Access to all Messaging services • Reduced CRM costs • Additional products under development Aelix, Inc. Company Proprietary Information
Contact Information For additional information • Scott Henderson Director of Sales / Marketing 818-678-1021 • Wesley N. Waite, Sr. CEO / President 818-678-1000 Aelix, Inc. Company Proprietary Information
