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Engaging Communities Through Technology: Harnessing Digital Tools for Connection

Discover how technology can enhance community engagement and communication. This presentation by Rik Martin explores the potential of social media, online surveys, and digital tools in connecting with audiences. With over 500 million active Facebook users worldwide, learn about effective strategies for keeping your community informed, promoting activities, and recruiting volunteers. Delve into successful case studies and innovative techniques like online calendars and digital fundraising. Embrace the future of community engagement where technology meets tradition.

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Engaging Communities Through Technology: Harnessing Digital Tools for Connection

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Presentation Transcript

  1. Engaging Communities Through Technology Rik Martin

  2. How many do you recognize?

  3. Using the handsets

  4. How many people have an active facebook account? • 500 million • 1 billion • 50 million 0 of 5

  5. facebook • 500 million users worldwide • 50% check every day • 70% of users outside USA and in more than 70 languages • average user has 130 friends • people will spend more than 500 billion minutes each month on Facebook

  6. Which age group uses facebook in the most in the uk • 13-19 • 20-29 • 30-39 • 40-49 • 50+

  7. This may surprise you…

  8. Engaging your community

  9. Which describes you best? • Traditional, non technical approach -Posters and village noticeboard, printed newsletter, word of mouth/telephone. • Regular on line surveys followed up with e-bulletins sent via Mailchimp, results collated onto fully interactive website and alerts texted to all participants and feedback collected via social media sites. • Mostly traditional but with a bit of technology – e-mails and web site mostly.

  10. What do you need to do? • Keep people informed • Plan meetings • Fundraising • Consultation • Managing an event • Promote activity • Recruit volunteers • Others?

  11. How can technology help? • It can save time - templates, collating info, • It can save money - Reduced postage, • Impact –better posters , video, photos • Finds New Audiences - Young, specialist, • Record keeping - reduces storage • Good for consultations • Fun • Becoming the norm • Compliments existing strategy • Meets expectations of modern society

  12. Cons • Takes time to learn • Cost – equipment and time • May need good Broadband • May be seen as waste of money by some • Need to keep up with technology • Needs a plan and some forethought • Not everyone has access • Need to continue with existing methods • Finding what can be done and how not always easy • Raises expectations and may increase activity

  13. Plan Meetings • Online calendars • Doodle • E-mail • Texting alerts

  14. Fundraising

  15. Consultation • Paper surveys • Online surveys • Social media • Electronic voting

  16. A real example – Community Led Planning • www.ourreedhamourfuture.co.uk

  17. Some Novel Uses • Web cams – You’ve all seen Springwatch… • Wii races - Set up an Olympic race between sonic and friends – get families to compete for the best time • Scavenger Hunt using digital cameras • Silent auction – fun charity fundraising event • Video Tours of your village • Geocaching • Set up an online picture gallery • Provide an information booth in village hall

  18. This has made me think about how we might use technology and why? • Strongly Agree • Agree • Disagree • Strongly Disagree

  19. Want to know more? www.Google.co.uk rik@norfolkrcc.org.uk www.norfolkrcc.org.uk

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