Heidi’s Online Bakery

1. Heidi’s Online Bakery heidisbakery.com

2. Business and Revenue Models Business Model Revenue Model Sales Revenue Customers will be able to make purchases in-store and online to accommodate their needs • Bricks’n Clicks • A physical location will be set up first in order to create a local customer base • Physical location will be set up to entice students and adults for studying, work, or friendly meeting • Website will extend our customer base to surrounding areas • Will allow customers to purchase either fully baked or raw batter to be shipped to their home

3. Operations Value Proposition Technology & Security In order to maintain the online portion of the business model we will need: Computer Internet Access Internet Security Programs Website Host which provides security against hackers for customer information and transactions • Although many recipes similar to those used for the products I sell can be found online, recipes have been altered to improve the item • Use “secret ingredients and processes” to differentiate our product from those already sold.

4. Marketing • Competitive Analysis • Our biggest competitors will be the 2 local grocery store bakeries. • We provide a more diverse selection and items can be ordered in advance to meet customer specifications • 4P’s • Our prices will be average for bakery costs • Our products will be made-from-scratch baked goods • Although we will have a physical location in Fort Kent, ME we will also have a website, Facebook account, and Email account. Orders will be able to be made through our website or in-store. • We will offer promotions for seasonal events ( Easter, Christmas, Thanksgiving) and other campaigns to bolster sales and customer participation • Target Market • University students • Anyone who doesn’t bake at home • Strategies • We will use Facebook, Email, and our Website to interact with customers, promote new items and promote events.

5. S.W.O.T.