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Taking SIP from the Lab to the Bank

Taking SIP from the Lab to the Bank. Sharone Ben-Levi VP, Marketing NA sharone@audiocodes.com. Waldorf & Statler. Why do we always come here I guess we’ll never know It’s like a kind of torture to have to watch the show. Remember the 80’s?. Data General Eclipse.

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Taking SIP from the Lab to the Bank

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  1. Taking SIP from the Lab to the Bank Sharone Ben-Levi VP, Marketing NA sharone@audiocodes.com

  2. Waldorf & Statler Why do we always come here I guess we’ll never know It’s like a kind of torture to have to watch the show

  3. Remember the 80’s? Data General Eclipse

  4. Kings of the Minicomputer Market Terminals andPrinters Terminals andPrinters Terminals andPrinters Applications Applications Applications Database Database Database Operating System Operating System Operating System Hardware Hardware Hardware

  5. The IBM PC changed everything

  6. Why? Accessories (Printers, scanners, storage) Interfaces were standardizedand open Applications (Lotus 123, dBase…) Operating System (Microsoft DOS) Standard Hardware (IBM, Compaq…) Result: Best of Breed model, allowing companies to focus on what they do best.

  7. As a result: Ecosystem Evolved Market structural shift – changed the entire value chain Distributors VARs Applications System Integrators Hardware Technologies

  8. Telecom Equipment in the 90’s Phones Phones Phones Applications Applications Applications Management Management Management Operating System Operating System Operating System Hardware Hardware Hardware

  9. What’s changing? Accessories (Phones, cameras, paging) SIP hasbecome thestandard andopen interface Applications (Genesys, IBM WebSphere…) Softswitch / Proxy (Broadsoft, Digium) Standard Hardware (AudioCodes, Cisco…)

  10. Why SIP? • Industry Standard Interfaces • SIP (RFC 3261), NetAnn (RFC 4240) and MSCML (RFC 4722) • Operating System and Platform Independent • Now you choose your operating system • Broad Packaging Options • Boards, blades or boxes • Better Scaling • Same solution for a wide range of solutions • Reliability • Ability to route around failed equipment • Agility • Enables quick application migration

  11. The Telecom Ecosystem SIP enables applications that can leverage the channel ecosystem. Distributors VARs ISVs/ Application Partners System Integrators Enabling Technologies

  12. The Telecom Ecosystem VARs Distributors System Integrators ISVs/ Application Partners Enabling Technologies

  13. AudioCodes Technology • The same core technology across product lines • AudioCodes DSP Software • The same fundamental Hardware architecture • Sharing the same SW code • Why should you care? • Better QA processes • Better support • Easy scaling • Consistent training • Consistent Interoperability • Sustainable partnership

  14. ETSI Speech Quality Test Results AudioCodes Mediant AudioCodes’ Mediant The only Media Gateway to meet or exceed ALL test criteria Exceeds Expectations As Expected Below Expectations (G.711, G.729, G.723, EC, VAD, CNG)

  15. The Telecom Ecosystem VARs Distributors ISVs/ Application Partners System Integrators Enabling Technologies

  16. 100+ Certified Applications

  17. Microsoft – UC IP Phones Office Comm. Server 2007 Exchange Server 2007 Mediation Server LAN AudioCodes Mediant Phones & Faxes PSTN PBX

  18. Broadsoft AudioCodes Mediant Gateway PSTN Broadworx Feature Server Carrier POP IP Phones MP-11x MP-11x Analog Phones Fax SMB Analog Phones Analog Phones Fax Fax SMB SMB

  19. Sylantro

  20. Pactolus RapidFLEX™ Service Delivery Platform Architecture RapidFLEX™ NIU Load Balancing Proxy 1+1 Redundancy RapidFLEX™ DB Server Resources AudioCodes Mediant 8000 Gateways RapidFLEX™ Application Servers IP Network Application Servers - 1 to N occurrences, configured for m+n redundancy 1 to N Softswitches RapidFLEX™ NIULoad Balancing Proxy 1+1 Redundancy Disk Array Conference Call Participant AudioCodes Mediant IP Media Servers Conference Call Participant Redundancy: Mirrored Hard Drives Redundancy: Clustering Redundancy: Ethernet Interfaces Redundancy: Ethernet Subnets Redundancy: RAID Disk Array Media Servers - 1 to N occurrences, configured for m+n redundancy

  21. VocalTec CO SP/STP Complete SS7-SIP gateway solution VoIP Service Provider Network / Clearinghouse SIP SIP-T Q.1912.5 PCM and Signaling Mediant 2000

  22. AVAYA

  23. Nortel

  24. Alcatel / Lucent - OmniPCX

  25. Digium/ Asterisk Redundant Clustered Servers Polycom Phones Redundant Gateways LAN AudioCodes Media Gateways * Other form factors available

  26. Digium/ Asterisk

  27. Pingtel

  28. FaxBack T.38 via SIP FaxBack Fax Server T1/E1 TP-260/SIP Media Gateway Blade PSTN

  29. FaxBack • Send documents through Microsoft fax – receive fax in an email • Requires no software to be installed on desktops

  30. APEX Voice

  31. The Telecom Ecosystem Distributors VARs ISVs/ Application Partners System Integrators Enabling Technologies

  32. Interoperability Partners 20+ DistributionPartnerships

  33. The Telecom Ecosystem VARs Distributors ISVs/ Application Partners System Integrators Enabling Technologies

  34. Opportunities for VARs Application Server SIP VAR can match the application to the customer’s needs All other components remain the same!

  35. Our Vision: Growth of the Ecosystem Larger Market New Business More Solutions IncreasedResources

  36. What’s in it for you? • The entire telecom industry is changing • With change comes opportunity • But to succeed, you need to focus on what you do best • And work with the best • The best technology • The best applications • The best partnerships

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