Office Depot Kelsey Swierczek Section 002 February 19th, 2010
Brief History • Office Depot was founded in 1986 and opened its first store in Fort Lauderdale, Florida. By the end of 1990, had 173 stores in 27 states and became the largest office products retailer in North America. • Between 1992 and 1998, Office Depot began to expand internationally. Starting in Canada, by ‘98 they had stores in Hungary, Poland, Thailand, Mexico, France and Japan. • In 1998, the company also expanded to internet sales launching www.officedepot.com. By 2005, they 30 international web sites with e-commerce sales totaling $3.1 billion. • Today, Office Depot employs about 42,000 associates in 1,600 retail stores worldwide. Annual sales total $14.5 billion with $4.2 billon coming from online. • This company provides office supplies and services in more countries than any other company, operating in 49 countries.
The Vision • “Delivering Winning Solutions That Inspire Worklife” • Delivering • Actions speak louder than words. OfficeDepot holds themselves accountable for doing what they say they’re going to do efficiently and on time. • Winning • They act with confidence and push themselves to greater heights. They are proud to win and don’t settle for anything but the best. • Solutions • They listen to their customers and understand their needs. • Inspire • They are creative, motivated and enthusiastic to help inspire others to succeed. • Worklife • - They combine energy for work with passion for life in order to create a fuller more enriched lifestyle
Office Depot offers a variety of products and services to fit your office needs. Products: • Basic supplies • Filing & Storage • Paper, Forms, Envelopes • Pens, Pencils, Markers • Calendars & Planners • Binders & Accessories • School Supplies • Ink, Toner & Ribbons • AV Supplies and Equipment • Labels & Label Makers • Promotional Products • Tape & Adhesives • Desk & Wall Accessories • Technology & Office Furniture • Services: • Custom Printing • Tech Advice • Security Solutions • Photo Services • Tech Recycling • Business Resource Center
Competition! • Office Depot has two main competitors: • Staples, Inc. • Wal-Mart, Inc.