320 likes | 441 Vues
This guide delves into Participant-Observant (P/O) interviews, a qualitative research method combining observation and personal interviews. It highlights the unique strengths of P/O, including the ability to gather nuanced insights into behaviors, contexts, and interactions. The document outlines best practices for conducting P/O interviews, from preparation to execution, ensuring researchers effectively capture data while remaining unobtrusive. Ideal for students and professionals in social sciences, anthropology, and market research seeking to enhance their qualitative research skills.
E N D