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Community Audit and Post Revitalization: Strategies for Membership Engagement

This workshop focuses on revitalizing community posts through effective auditing and new start-up procedures. Participants will learn how to evaluate their current community standing and identify improvement opportunities using the Post/Community Audit, followed by a collaborative sharing of results. The workshop will also cover essential follow-up timelines, recognition and award systems to motivate membership, and strategies for reaching out to potential members. Insights into engaging various demographic segments, including young families and older veterans, will also be discussed.

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Community Audit and Post Revitalization: Strategies for Membership Engagement

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Presentation Transcript

  1. National Membership Workshop2009 Post Development & Revitalization Overview

  2. Topics • Post/community audit • New post start-up & revitalization procedures • Follow-up timeline for new post & revitalization activities • Recognition & awards

  3. Post/community Audit • Evaluate your own post in the community • Share results/ideas w/group • What needs to change? • Share with your department, District and post membership

  4. Post/Community Audit

  5. Rating Scorecard

  6. Rating Score 0-4 dead 5-14 poor “Barely breathing” 15-24 below average “Early stage of malignancy” 25-35 average “Can be sold enthusiastically” 36-50 excellent “Sells itself”

  7. New Post Start &Revitalization • Determine need • Leads listing reports • Pamphlets/brochures • Other tools • Sample letters/news releases • Post/community resources • National staff, department & district officers

  8. Follow-up TimelineNew & Revitalized Post • Who is responsible? • When should follow-up start? • Why follow-up?

  9. Recognition and Awards • Who to recognize? • Why do we recognize? • How to recognize? • Types of awards • Who is eligible? • How to obtain?

  10. Typical Situations • Prospect 20-30 years old, married, two income family. Children from 5-12 years of age. Prospect not interested because of family commitments. • Prospect belongs to DAV, VFW, AMVETS. Not interested in joining another group. Doesn’t want to commit to more donations.

  11. Typical Situations • Prospect is on active duty. Has received free membership to VFW. Will join if Legion provides free membership. • Prospect is 60+ years old. Have made it this long without being a member, why now. Travels extensively and would not be home to attend a meeting anyway.

  12. Typical Situations • Prospect has not renewed membership even though they have been contacted by letter and telephone. Messages and letters are going unanswered. • Examples of sidewalk recruiting, cold calling, etc.

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