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Uncovering the Green Mind

Kathrina Soja's research at the Center for Research on Environmental Decisions (CRED) explores how individual preferences surrounding environmental issues shape their feelings about the environment. Using experiments with Middlebury College students, Soja examines the interplay of time preference, risk aversion, and loss aversion. The findings reveal that experimental variables significantly influence environmental attitudes more than demographic factors. Future research aims to expand on these insights with a diverse sample to further understand the complexities of environmental decision-making.

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Uncovering the Green Mind

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  1. Uncovering the Green Mind Kathrina Soja

  2. Background • Environmental research primarily focused on physical, versus behavioral or cognitive sciences • Center for Research on Environmental Decisions (CRED) • Current research: How peoples preferences over environmental issues influence their feelings about the environment • Predictive power of base rates of risk, loss, and ambiguity aversion, and time preference • Portfolio choice, occupational choice, smoking, migration, wealth, business ownership, credit card balances, debt, government assistance (Cardenas & Carpenter, 2008; Dohmen et al., 2005; Meier and Spienger, 2007)

  3. Methodology • Goal of Research: Measure individual’s time preference, risk preference, ambiguity aversion, and loss aversion and correlate it with their environmental attitudes. • 79 Middlebury College Students • Experiments conducted in groups of 4-12 people Three-part design • Demographic Survey • Four mini experiments designed to measure preferences • 20 Question Environmental Attitude Survey • 15 Questions from Revised New Environmental Paradigm, 5 additional questions

  4. Experimental Design Risk Aversion Loss Aversion Ambiguity Aversion Time Preference

  5. Conclusion • On NEP questions: Higher significance of experimental variables than demographic variables on environmental attitudes • Scoring methods and sample • Ambiguity and Loss Aversion • Disagreement among external sources decrease the amount of attention paid to them (Cameron, 2005) • Uncertainty over climate change reduces the frequency of green behavior (Swim, 2009) • Policy Implications • Future Research • Larger and more heterogeneous sample

  6. The End

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