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Cpas review 2013-2014

Cpas review 2013-2014. MARKETING CHAPTER 1-- MARKETING IS ALL AROUND US. Chapter 1. marketing is all around us. Section 1.1 Marketing and the Marketing Concept. Section 1.2 The Importance of Marketing. Section 1.3 Fundamentals of Marketing. Marketing and the Marketing Concept.

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Cpas review 2013-2014

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  1. Cpas review2013-2014 MARKETING CHAPTER 1--MARKETING IS ALL AROUND US

  2. Chapter 1 marketing is all around us Section 1.1 Marketing and theMarketing Concept Section 1.2 The Importance ofMarketing Section 1.3 Fundamentals ofMarketing

  3. Marketing and the Marketing Concept Section 1.1 Marketing Core Functions

  4. Marketing and the Marketing Concept Section 1.1 The Scope of Marketing Seven Marketing Core Functions

  5. Marketing and the Marketing Concept Section 1.1 The Marketing Concept The Marketing Concept Desires Needs Determine Anticipate Satisfy marketing concept The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business.

  6. The Importance of Marketing Section 1.2 Economic Benefits of Marketing FormUtility Changing raw materials into usable goods or putting parts together to make them more useful PlaceUtility Having a product where customers can buy it TimeUtility Having a product or service available at a certain time of year or a convenient time of day PossessionUtility The exchange of a product for money InformationUtility Communication with consumer utility An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and needs.

  7. Fundamentals of Marketing Section 1.3 The term market refers to all the people who might buy a product. The marketing mix is a combination of elements used to sell a product to a specific target market.

  8. Fundamentals of Marketing Section 1.3 Market and Market Identification ConsumerMarket OrganizationalMarket versus consumer market Consumers who purchase goods and services for personal use. organizational market Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations.

  9. Product Price Place Promotion Fundamentals of Marketing Section 1.3 Marketing Mix Four Ps of the Marketing Mix marketing mix The four basic marketing strategies called the four P’s: product, place, price, and promotion.

  10. Fundamentals of Marketing Section 1.3 Marketing Mix Forms of Promotion

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