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Introduction : Video killed the radio star. Is the web “ killing ” the museum ?. Added value !?. Preservation Education. Experiences. Entertainment. Enjoyment. Museums as entertainement spaces !. Added value. ICTs & Society of Information. Personalization.
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Introduction: Videokilledthe radio star.
Preservation • Education
Personalization New strategies for presenting content (Unthink the classical “Children and Adult Sections” of Museums) experiences!
Which of the pictures shown below would make you more likely to donate to WFP? http://www.surveymonkey.com/s/worldfoodprogramme-2013
1.5 milionchildren die everyyearofstarvation. 1.500.000 children die everyyearofstarvation. 1.500.000children die everyyearofstarvation.
1.500.000children die everyyearofstarvation. 1childdiesfromstarvationevery20 seconds.
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http://blogs.scientificamerican.com/observations/2013/04/01/infographic-tool-offers-detailed-look-deaths-by-u-s-drone-attacks/?WT.mc_id=SA_googleplus_sciamhttp://blogs.scientificamerican.com/observations/2013/04/01/infographic-tool-offers-detailed-look-deaths-by-u-s-drone-attacks/?WT.mc_id=SA_googleplus_sciam http://drones.pitchinteractive.com
“Themediumisthemessage” The form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Marshall McLuhan
OperationalResults From: João Aragão e Pina (www.aragaopina.com)
“Themediumisthemessage” The form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. Marshall McLuhan
People are overloadedwithinformation. • Theywantmicro-content! (that’sthepriceofbeing in theSocietyofInformation)
That’swhat I havebeen doing in this PowerPoint
Testyourinfography with some users. (iftheydon’tunderstant it, maybieneitherwill youraudience.)
Are youwilling to pay 3x+ for yourmeat (just to have a smallriverunpoluted)?
Are youwilling to pay 400 euros(!) for a pairofshoes (sothat children in Taiwan are not subject to child labor)?
Cognitiveconflict. New trends in education? I havebeentellingyouthat for ages! Jean Piaget
MultimediaLearningA cognitivetheory Richard Mayer: http://www.psych.ucsb.edu/people/faculty/mayer/index.php Sistema de processamento visual e Sistema de processamento verbal
CognitiveOverload • Problem: 1 channelisoverloaded • Example: textandanimationatthesame time • Solution: words must benarrated (audio)
Problem: channeloverloadedwith non-essencial information • Solutions: • Remove non-essentialinfo • “Mark” theessentialinfo
Museum Asia Africa Europe Clothes Clothes Food Food
#woman #food #family #woman #food #family #mulher #comida #família #ewqe #maweqe #ewqe ! Adult #woman #food #family #mulher #comida #família #ewqe # maweqe #ewqe ! Kid