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Celestial Beer

Celestial Beer. A success story . A taste of heaven. CELESTIAL VICTORY!. More bragging. Because we can. More than € 13.000.000 in balance Almost € 5.000.000 more than Elite. Most crates sold within the DEBB 22% of all crates sold = 3.900.000 crates

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Celestial Beer

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  1. CelestialBeer A success story. A taste of heaven

  2. CELESTIAL VICTORY!

  3. More bragging. Because we can. More than € 13.000.000 in balance Almost € 5.000.000 more than Elite Most crates sold within the DEBB 22% of all crates sold = 3.900.000 crates 550.000 more than Liquid Bread

  4. WhoisCelestial? Gábor Majdán (CEO) Peter van Stijn (CIO) Ward Schmit (CPL) Robin Gelhard (CFO) Elena Iancu (CHR) Esther van der Drift (CMS)

  5. WhoisCelestial? • Slogan: a taste of heaven. • Mission: making a difference in our customer’s life • by being sensitive to their particular tastes, • by valuing their opinions and • by providing them with a high quality product that satisfies their choice. • Vision: creating value by anticipating and understanding human desires.

  6. Nova Premium Pilsner Sold in: The Netherlands Germany South Africa Spain Responsible for more than 70% of our profits Sold almost 2.000.000 crates in Germany Dankesehr! The single most sought beer within the DEBB!

  7. How did all this happen?

  8. CELESTIAL VICTORY!

  9. Quarter 1 – The first steps Profit: € 979.186 With only five members of the board. Glass shard problems in Spain: Resulting in 60.000 returned Flare crates Implemented ERP, which later gave us more than € 1.000.000 Sold 728.647 crates of Celestial Beer!

  10. Quarter 2 - Let’s just change it a bit Profit: € 4.501.681 Again, with only five members of the board. Adjustments in market-share and price combinations Result: explosion in profits. We took the lead and didn’t let it go Sold 971.211 crates of Celestial Beer!

  11. Quarter 3 – Over-extension Not by us though! Profit: € 3.847.540 Precautions were taken for the expected market saturation:aggressive marketing, meticulous pricing. 97% of crates sold! Elite: 61% Cravious: 63% Sold 1.095.932 crates of Celestial Beer!

  12. Quarter 4 – Price wars Profit: € 2.568.738 Aggressive marketing (€ 1.400.000 invested) Decreasing prices (avg. 7%) Same production, except for German Pilsner... Bad idea! 171.000 German Pilsner crates returned. Implemented Business Intelligence system: € 590.287 Sold 1.087.710 crates of Celestial Beer!

  13. Special Marketing campaigns • “Go for the 101st” promotion in South Africa. • 2010 FIFA World Cup promotions • Design contest for the label of Celestial Gloria Prospects • Negotiations started with Virgin Galactic and • Sir Richard Branson • Joint adventure to Outer Space!

  14. Key performance indicators Aimed to stay under €8/crate

  15. Key performance indicators Aimed to stay under 25% Aimed to stay under 10%

  16. Key performance indicators Aimed at 75% return after one year

  17. Key performance indicators Aimed at selling at least 20% of DEBB’s crates

  18. Check out ourwebshop! • Look for our glasses, mugs, stationary, t-shirts, bags, keychains, umbrellas, parasols and more!

  19. More info • Check out ourwebsiteat www.bvvk.net/beer • Or follow us at www.twitter.com/CelestialBeer

  20. CelestialBeer A success story. A taste of heaven

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