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Celebrate Originality: Brand Awareness Building Online

Celebrate Originality: Brand Awareness Building Online.

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Celebrate Originality: Brand Awareness Building Online

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  1. Celebrate Originality: Brand Awareness Building Online

  2. “adidas Originals” biggest strength and point of difference is the ability of the Trefoil brand to be a relevant part of people’s lives — in whatever lifestyle they have— skater, rocker, artist, musician, sneakerhead, sports fan whatever.”

  3. “adidas Originals” biggest strength and point of difference is the ability of the Trefoil brand to be a relevant part of people’s lives — in whatever lifestyle they have— skater, rocker, artist, musician, sneakerhead, sports fan whatever.”“This is a campaign that celebrates all of them and offers an open invitation to consumers to come and join in.” Hermann Deininger, CMO adidas Sport Style Division.

  4. Understanding the originals brand...People form tribes with or without us Hermann Deininger, CMO adidas Sport Style Division.

  5. Understanding the originals brand...People form tribes with or without usning.com/search/networks?q=adidasjokeroner.ning.com/group/originalsonlywww.superstardb.com/adidas-superstars-genuine-f-3.htmlOur members have made a total of 77,049 posts in 4,670 threads. We currently have 1,848 members registered. Hermann Deininger, CMO adidas Sport Style Division.

  6. Understanding the originals brand...A guy walks into a bar... Sees another guy with a pair of cool Superstars on. He asks him where did you get those from? He replies “Footlocker — £60.”Over a pint they chat about adidas trainers… Hermann Deininger, CMO adidas Sport Style Division.

  7. Understanding the originals brand...A guy walks into a bar... Sees another guy with a pair of cool Superstars on. He asks him where did you get those from? He replies “Footlocker — £60.”Over a pint they chat about adidas trainers...Adidas products are verypowerful Social Objects Hermann Deininger, CMO adidas Sport Style Division.

  8. Understanding the originals brand...The challenge is for adidas to work for the tribe and give the opportunities to make it something even better... Hermann Deininger, CMO adidas Sport Style Division.

  9. Understanding the originals brand...The challenge is for ADIDAS to work for the tribe and give the opportunities to make it something even better... Our ideas have been designed to give your customers the tools and the opportunities to understand and appreciate the full potential of the originals Brand. Hermann Deininger, CMO adidas Sport Style Division.

  10. Understanding the originals brand...The challenge is for ADIDAS to work for the tribe and give the opportunities to make it something even better... Our ideas have been designed to give your customers the tools and the opportunities to understand and appreciate the full potential of the originals Brand. With the aim that their discovery will enhance their enthusiasm for the Originals Brand and help them to Celebrate Originality Hermann Deininger, CMO adidas Sport Style Division.

  11. Hermann Deininger, CMO adidas Sport Style Division.

  12. 1. Mobile Hermann Deininger, CMO adidas Sport Style Division.

  13. MobilePhones are now a social lifestyle choice Hermann Deininger, CMO adidas Sport Style Division.

  14. MobilePhones are now a social lifestyle choiceEveryone in demographic reach has them Hermann Deininger, CMO adidas Sport Style Division.

  15. MobilePhones are now a social lifestyle choiceEveryone in demographic reach has themAnd are more receptive to receiving marketing messages via the device Hermann Deininger, CMO adidas Sport Style Division.

  16. Mobile Hermann Deininger, CMO adidas Sport Style Division.

  17. Mobile Hermann Deininger, CMO adidas Sport Style Division.

  18. Mobile Hermann Deininger, CMO adidas Sport Style Division.

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  22. Hermann Deininger, CMO adidas Sport Style Division.

  23. 2. A Social Media Space Hermann Deininger, CMO adidas Sport Style Division.

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  33. Originaltillidie.comBy generating a sense of belonging, adidas has a clear way to get involved Better feedback; future product development, manufacturing, trend spotting, talent spotting (hot creative talent), be welcomed rather than resented Hermann Deininger, CMO adidas Sport Style Division.

  34. Hermann Deininger, CMO adidas Sport Style Division.

  35. 3. Arcade Hermann Deininger, CMO adidas Sport Style Division.

  36. 3. Arcade Hermann Deininger, CMO adidas Sport Style Division.

  37. 3. Arcade Hermann Deininger, CMO adidas Sport Style Division.

  38. 3. Arcade Hermann Deininger, CMO adidas Sport Style Division.

  39. 3. Arcade Hermann Deininger, CMO adidas Sport Style Division.

  40. Thank you Hermann Deininger, CMO adidas Sport Style Division.

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