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Goal / Motive :

Goal / Motive : Encourage active involvement of the community, parents and like-minded organizations. Make a lasting and sustainable impact on the community where schools are present .

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Goal / Motive :

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  1. Goal / Motive : • Encourage active involvement of the community, parents and like-minded organizations. • Make a lasting and sustainable impact on the community where schools are present . • Create replicable and scalable components through the campaign to ensure that the girl child was encouraged and supported by the parents to pursue education.

  2. Highlights: • We utilized the already operational promotional Vans of Airtel and turned the communication and design to suit our purpose giving birth to this great CSR concept. • We created a dialogue between the brand and the parents of the girl child to convince them and educate them of the crucial need of girl child education. • We gave a platform to the fast dying art of Rajasthan - Puppetry helping it revive its charm.

  3. EEMAX 2011 –Silver – Best CSR / Environmental initiative • PMA Dragons of Asia – Order of Merit – Best cause, charity or corporate responsibility.

  4. THANK YOU !

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