1. Chapter 3: Visual Principles By : ShintiaRevina

2. Visual Principles Outline: • The Roles of Visual in Instruction • Visual Literacy • Goals of Visual Design • Processes of Visual Design • Visual Planning Tools • Photography • Media Portfolio

3. The Roles of Visual in Instruction • To provide a concrete referent for ideas. • To simplify information that is difficult to understand.

4. The Roles of Visual in Instruction • To give some learners a chance to comprehend visually what they might miss verbally. • To motivate learners by attracting their attention and generating emotional responses.

5. Visual Literacy • Visual Literacy refers to the learned ability to interpret visual messages accurately and to create such messages. • Visual Literacy can be developed through two major approaches: • Input Strategies Decode Visual • Output Strategies Encode Visual

6. Visual Literacy • Decoding: Interpreting Visuals Is affected by: • Developmental Effects • Cultural Effects • Visual Preferences • Encoding : Creating Visuals For example: Writing and Producing Media.

7. Goals of Visual Design • Ensure Legibility. • Reduce The Effort Required to Interpret The Message. • Increase The Viewer’s Active Engagement with The Message. • Focus Attention on The Most Important Parts of The Message.

8. Processes of Visual Design • Elements. Selecting and assembling the verbal/visual elements to be incorporated into the display. • Pattern. Choosing an underlying pattern for the elements of the display. • Arrangement. Arranging the individual elements within the underlying pattern.

9. Processes of Visual Design: Elements

10. Processes of Visual Design: Pattern • The major factors that affect the overall look are: • Alignment of elements • Shape • Balance • Style • Color Scheme • Color Appeal

11. Processes of Visual Design: Arrangement • Proximity • Directional • Figure-Ground Contrast • Consistency

12. Visual Planning Tools • Storyboard • Drawing, Sketching and Cartooning

13. Photography • The Four Elements of Photography: • Subject • Light • Camera • Film • Parts of Camera: • Aperture • Shutter • Viewfinder • Focus Mechanism • Film Advance

14. Media Portfolio • Portfolios could contain the following procedures: • Written documents such as poems, stories and research paper • Media presentation such as slide sets and photo essay • Audio Recording of Presentation • Video Recording • Computer Spreadsheet • Computer Multimedia Project

15. Example of a portfolio by Interior Design Student

16. THANKS Dank Je