160 likes | 271 Vues
Explore the corrupting nature of power through Freud's insights and real-life examples. Discover the impact of power on individuals and society. Dive into 200 guests' experiences at a revealing party. Witness a decision to destroy crucial evidence and its consequences.
E N D
Remember to find the action: look for good verbs Gerald RinehartCarlson School of Management University of Minnesota • It is said that power is corrupting • Meaning was found by Freud in everything. • There were two hundred guests in attendance at the party • It was decided to destroy the evidence
Action Verbs: • Power corrupts • Freud found meaning in everything • Two hundred guests attended the party. • He decided to destroy the evidence (vs. The evidence was destroyed)
Her campaign was imaginative, original, and creative and thus was highly acclaimed.
Especially avoid cliches with redundancies • foreseeable future • end result • true facts
serious crisis • advance planning • serious concern • genuine opportunity
Look for freshness and vigor in word choice • “There is no deodorant like success.” Elizabeth Taylor • “The difference between the almost right word and the right word is really a large matter--’tis the difference between the lightening bug and the lightening.” Mark Twain
Along the lines of • At this point in time • By means of • Due to the fact that • For the purpose of
For the reason that... • In order to.... • In spite of the fact that... • In the event that... • In the final analysis
in the neighborhood of ... • unitl such time as ...