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E-Commerce. WEB USABILITY. Teacher : Lê Thi ̣ Bảo Thu Huỳnh Châu Duy 51000448 Đào Thi ̣ Thu Trang 51003491 Nguyễn Bỉnh Long 51004190 Lầm Minh Đức 51000735. Outline. Overview. Aspect of Usability. Page Design. Usability Studies. Outline.
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E-Commerce WEB USABILITY • Teacher : LêThị Bảo Thu • HuỳnhChâuDuy 51000448 • ĐàoThị Thu Trang 51003491 • NguyễnBỉnh Long 51004190 • Lầm Minh Đức 51000735
Outline • Overview • Aspect of Usability • Page Design • Usability Studies
Aspect of Usability 5 major
The Comcast Pay site: After clicking on “My Account”, users cannot log in directly Login: click on “Online Bill Pay”, or go to three-step process => Memorability low
Aspect of Usability Provide video to subscribers Banks, credit cards,…. (offer personalized info) Stop user and require a login
Fitt’sLaw • Users can click larger targets faster than smaller ones, and can click closer targets faster than ones farther away. Attention to details
Aspect of Usability Something that users enjoy?
Page Design and SEO • Layout • Design • Content organization
Page Design Links and Titles • Links • Titles
Page Design • Links and Titles • Links • Titles
Page Design Page Size Firefox 28,2% Chrome 52,9% IE 11,8% Other 800 x 600 (29%) >= 1024 x 768 (66%)
Page Design Page Size Byte Size and Load Time
Page Design • Layout
Usability Studies Conducting a Study
Usability Studies Preparing a Report
References • Web-usability-principles-and-evaluation • All usability – Jennifer Goldbeck • Google.com • Wikipedia.com