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Visual Communication

Visual Communication. Content versus Form. In what different forms can you display content?. Aesthetics. Make things pleasing to the eye. Also the right way to display the content for the intended audience. Two Dimensional Space . Image dimensions (Pixels) Positive/Negative space

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Visual Communication

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  1. Visual Communication

  2. Content versus Form • In what different forms can you display content?

  3. Aesthetics • Make things pleasing to the eye. Also the right way to display the content for the intended audience.

  4. Two Dimensional Space • Image dimensions (Pixels) • Positive/Negative space • Dot (Pixel) • Lines • Shape (2D) • Form (3D) • Texture • Pattern (colors) • Color (Hue, Saturation, Brightness)

  5. Design Principles • Unity (everything works well together) • Proximity (related objects close together) • Alignment • Similarity (object grouping) • Rule of Thirds • http://en.wikipedia.org/wiki/Rule_of_thirds • Emphasis • Contrast • Color • Depth • Proportion

  6. Multimedia Page Design

  7. Organizing Content • The Gutenberg Diagram (print material) • F-Layout (websites) • Z-Layout • http://www.vanseodesign.com/web-design/3-design-layouts/

  8. Web Design Layouts • Heading tags • Cascading Style Sheets (CSS) • Grid system layout http://wet-boew.github.io/wet-boew/demos/grids/grid-base-en.html • Tables

  9. Web Design Layouts • Page Templates • Static vs Dynamic Pages • Fixed vs Fluid

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