“Great Music for a Great City”

2. “Great Music for a Great City”

3. Who we are BIG CITY RADIO is Birmingham’s own radio station broadcasting on 89.1 FM across the city and on the world wide web. At the heart of its community, Big City Radio aims to provide our listeners with relevant and up to date local information. We also feature competitions and interviews,

4. Where we broadcast • Birmingham City Centre • Harborne • Ladywood • Perry Barr • Great Barr • Kingstanding • Erdington • Aston • King’s Norton • King’s Heath • Castle Bromwich • Erdington • Solihull • Longbridge

5. Radio Advertising • Radio is immediate – ears don’t have eyelids • Radio is intimate – radio advertisements talk directly to the customer. It’s personal • Radio advertising is all about frequency, this will re-enforce the messages and benefits in your commercial • Big City Radio’s listener profile is you. It’s everybody! • Big City Radio’s listeners spend money! • We have the largest selection of music • Radio reach is greater than every other media • Available across the mobile network

6. Big City By Day ShowPresenter TimesDay Breakfast Steve Davis 6 – 10AM Mon - Friday Mid Morning Guest Presenters. 10AM – 2PM Mon - Friday Drive Time John Taylor 2PM – 7PM Mon - Friday

7. Big City By Night ShowTimesDay None stop music 7 PM – 10pm Monday Chill out Tuesday 7PM – 9PM Tuesday None stop music 9pm-11pm Tuesday None stop music 7PM – 9PM Wednesday The Rock Show 7PM – 11pm Thursday Friday night party 7pm-midnight Friday

8. Sponsorship & Promotions • Gets your business advertising out of the ad break and into editorial content of the station • Increased brand awareness • An association with the West Midlands premier entertainment centre • The opportunity to create a buzz about your service, we get people talking about you… • Perceived presenter endorsement • Confirmation reports for all advertising. Open and honest. • From as little as £100 per week.

9. Event Hire • Fully Equipped Radio Studio Bus • Built in Studio for Live Road Shows • PA system • Hospitality Area • Cost : £1000 + vat (per day) • Big City’s Big Cat • Great for Family Events • Attracts an audience • £250 + vat (4 hours)

10. Online • An up to date source of local information • Useful tool to promote what's going on in your area • Links to your favorite presenters • Up to date links with social networking sites • Sponsorship Banners for advertising • Listen Live – listen to your favourite shows online • A direct link to your own website

11. Consumer listening habits Consumers are bombarded with advertising messages wherever they go!! (over 3000 per day!) Radio cuts through the advertising ‘noise’ because it follows you wherever you go – and you can’t turn off your ears! Source: RADIO RESULTS 2009

12. Julian saunders Big City Radio SACA Building, 2 Tower Street, Off Upper Sutton St. Birmingham. B6 5BN. 0121 2740327 Mobile :07982444383 Email: juliansaunders@bigcityradio.org.uk contact Summary • These campaigns talk directly to your target market and have the right opportunities for our listeners to hear your advert to make the campaign a success • The message will hit your customers hard and your competitors even harder