Timewarnercable new brand launch - PowerPoint PPT Presentation

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Timewarnercable new brand launch

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  1. Timewarnercable.comnew brand launch web strategy •content

  2. Strategy & Content for New Website: • New verbal & visual identity (style & editorial guides) • New site maps, user flows, architecture & functionality • New brand / product names, tags & bundle nomenclature • New designs, page templates & photographs • New landing, secondary & product pages • New product detail, locator & tool pages • New promotion & pop-up pages • New Spanish & multicultural microsites for select markets Timewarnercable.comcorporate + 51 regionalwebsites rebranded, rewritten and rolled out across 27 states

  3. Current Site Map

  4. New Site Map

  5. New Landing & Secondary Pages: • - About Us • - Careers • - Home (bilingual) • - Multicultural Marketing (intranet) • New Product & Pop-up Pages: • Digital Phone • Roadrunner • Digital Cable • HDTV • DVR • Movies On Demand • What’s Playing Now • Latino Programming New Consumer Content sample pages