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Unlocking Public Relations: Building Lasting Connections for Success

This presentation by Ben Wilson delves into the essence of public relations (PR), emphasizing the importance of nurturing mutually beneficial relationships between organizations and their target audiences. It outlines a comprehensive 4-step PR process: Research, Planning, Communication, and Evaluation. The significance of effective writing and speaking skills for PR professionals is highlighted, along with strategies to connect with diverse audiences. Additionally, it addresses crisis management through historical examples like the Tylenol scandal, showcasing PR as an essential force in managing company reputation and communication.

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Unlocking Public Relations: Building Lasting Connections for Success

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Presentation Transcript

  1. Public Relations Presented by Ben Wilson

  2. What is PR? Building and maintaining mutually beneficial relationships between a company/organization, and a specific public • IDENTIFY • Who are we working with? What do they do? • ESTABLISH • What can we do to help? • MAINTAIN • How do we maintain the relationship?

  3. THE PROCESS 4Steps • Research (The most important) • The Plan • Communication • Evaluation

  4. What Public Relations Does… Promote company change, products, and services

  5. Language:Talking and Writing • Writing • Plans • Speeches • Presentations • Newsletters • Emails • Features • Commercials • Talking • Press Conferences • Commercials • Presentations • Radio “Good writers succeed in the public relations business” – Robert Kolt(KoltComm, INC.)

  6. Target Audience It all depends… Logos Using stats and logic in writing for audiences that better understand and need this type of communication to understand the objective Ethos Making specific advised actions and using persuasion at the proper time to gain trust and credibility with a public/group Pathos Using emotion, usually images or stories, to evoke a reaction from a public. TV is most personal popular and best pathos method • Concise. Accurate. Honest.

  7. CRISIS MANAGEMENT 7 deaths in Chicago, 1982 PUBLIC FIRST

  8. Opportunity Awaits • Growing worldwide • Funnels into many fields: Journalism Advertising Politics Marketing

  9. Works Cited • Professor Robert Kolt, KoltComm, Inc. • "Tylenol Scandal and Crisis Management." Tylenol Scandal and Crisis Management. N.p., n.d. Web. 25 Nov. 2013.

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