Making the Most of your Website Presentation by Eoin Costello
About You • Hands up who has a business website? • Those that don’t have a website, what are the main reasons why not? • Those that do, hands up those that get at least 10% of their business from their website?
Who is this? Your invisible staff member... Aka your website!
Characteristics of your invisible staff member... • Available for work 24x7. • Can carry out repetitive, mundane tasks without complaint. • Can be extremely cost effective if used properly and given enough to do. • Responds well to constructive criticism and monitoring.
However is this your invisible staff member? 47% of businesses with a website are not happy with level of business it generates for them
Why is this important now? The .com (Web 1.0) bubble never delivered all it promised!
Trend #1: Productisation of services • Amazon and Ebay led the change in 90’s. • 2000-2005 travel, music and accommodation, betting. • 2008 Onwards- Traditional services in a wide range of areas such as book keeping, graphic design, financial services, legal services, IT services, retailing etc etc
Trend #2: Traditional methods of getting business no longer doing the business 83% of Irish internet users turn to search engines in order to track down information and services they want, compared to 48% a year ago. If you are not Google customised you are invisible to these customers! – Source Amarach
What this means for you Findings of Study of traditional businesses such as record shops, bed & breakfasts and travel agents that failed to adjust.
Now it’s easier than ever thanks to the Omniserve Xpress Creation process 1 2 3
Now it’s easier than ever thanks to the Omniserve Xpress Creation process
The future is in your hands • 97% of businesses in Ireland are Small businesses( >50 staff) and employ over ½ of total private sector workers • Services sector is our country’s future • (ESRI: Services exports currently 43% of total exports, by 2025 predicted to be 70%.) • To make this happen all small business need to participate in the Knowledge Economy and with our offering • there are no excuses for not taking the first • step in a low risk way.
Resolve today to get your invisible staff member ‘working for you’
Thank you Eoin Costello Omniserve