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Marketing Education

1.00 DECA/COOP Overview Goal: To understand the basic content of the Marketing course as part of the Marketing Education program. Marketing Education. Courses Taught in the Marketing Ed. Program: Marketing Sports and Entertainment Marketing I/II Strategic Marketing

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Marketing Education

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  1. 1.00DECA/COOP Overview Goal:To understand the basic content of the Marketing course as part of the Marketing Education program.

  2. Marketing Education • Courses Taught in the Marketing Ed. Program: • Marketing • Sports and Entertainment Marketing I/II • Strategic Marketing • Travel and Tourism Marketing • Fashion Merchandising

  3. What is involved?“3 parts of the Marketing Program” • Classroom instruction • Marketing Work Experience (COOP) • DECA

  4. Work Based Learning Strategies(COOP) • A program designed to give students an option to receive an additional graduation credit for satisfactorily working a part time job. • 70% of students grade is derived from Employer Evaluation, 30% from wage/hour forms filled out weekly • Basic Rules: • 1. You must keep a job all semester long. No job = Failing grade for quarter! • 2. If you change jobs, you must find another job • 3. You receive a 2nd elective credit for COOP in addition to your Marketing class grade. • 4. 135-150 hours/ semester, approx. 8 hours per week. • 5. Fired = Failing grade for that quarter and the two week rule still applies. • 6. You may be dropped from COOP at the discretion of the Advisor.

  5. COOP Jobs • Advertising/Display • Cashier • Sales Associate • Counterperson (Service, etc) • Stock Clerk • Telemarketer • Customer Service Representative • Waiter/Waitress/Host/Management • Cannot do childcare, lawncare, etc. • Questions??

  6. Marketing 1.01 Understand and describe the value of DECA.

  7. What is DECA? DECA’s full name is: DECA: An Association of Marketing Students DECA is a co-curricular club for Marketing Students. DECA is a part of your Marketing Class, but membership is optional. DECA is a CTSO or Career and Technical Student Organization. 2012 https://www.youtube.com/watch?v=sJPmciuhwVs 2013 https://www.youtube.com/watch?v=KYIx-3XOjuY 2014 https://www.youtube.com/watch?v=bRY0PjMh0RY 2015 http://www.deca.org/

  8. What is DECA? (cont.) • DECA is a worldwide club with over 3,500 chapters in the US, DC, Canada, China, Guam, Puerto Rico, Korea, Mexico, The US Virgin Islands, Germany and Hong Kong. • DECA has over 200,000 members worldwide and over 7,000 members here in North Carolina

  9. What is DECA? (cont.) A student organization that: • Maintains a series of competitive events. District, State, International • Offers awards and recognition through competition • Offers college scholarships.

  10. Why should I join DECA? • Sense of belonging • Group participation • Motivational involvement • Competitive involvement • Personal growth and development • Better, more self-confident Leader

  11. Who can join DECA? • Any motivated, hard working student taking a marketing education course such as marketing, sports and entertainment marketing, travel and tourism or fashion merchandising.

  12. Basic Facts • Colors: Blue and gold • Blue represents sincerity • Gold represents success • Emblem: Diamond • Four points on the DECA diamond: • academically prepared for college and careers in marketing, finance, hospitality or management • community oriented by gaining an appreciation for the benefits of service and their potential impact on the community and world • professionally responsible with ethics, integrity and high standards • experienced leaders by practicing key leadership skills such as goal setting, consensus building and project management.

  13. Basic Facts continued . . . • Headquarters: • International: Reston, VA • North Carolina: Raleigh • DECA Publication: • DECA Direct

  14. DECA Tagline DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. (Never changes!)

  15. 2015 DECA Themes International DECA Theme: “Be Epic !!!” NC State DECA Theme: “NC DECA.... An EPIC Story     History in the making! ”

  16. National DECA Regions… North Atlantic Western Central Southern

  17. North Carolina DECA Regions… Triad Coastal Blue Ridge Metrolina Dixie Pines

  18. Levels of DECA Level West • Local (HS) West Forsyth HS • District District 5 of 8 • State North Carolina • Region Southern Region • International United States

  19. Divisions of DECA… • High School • Collegiate • Alumni – Previous members • Professional – Professional non-members who want to support DECA

  20. DECA Conferences • Marketing Competitive Events Conference (MCEC) = District five competition.Burlington, NC December 2015 • North Carolina Career Development Conference (NC CDC) = State competition in Greensboro. March 10-12, 2016 • International Career Development Conference (ICDC). Nashville, Tennessee April 22-27, 2016

  21. What do you do at a DECA competition? • Competition Category Examples: Apparel and Accessories Food Marketing Restaurant and Quick Serve Restaurant Mgmt Retail Merchandising Automotive Services Marketing Sports and Entertainment Marketing Advertising Campaign Fashion Merchandising Promotion Plan • MCEC “District” Competition: 100 question test, 1 role play • State CDC: 100 question test, 2 role plays • International CDC: 100 question test, 2 role plays • “CDC= Career Development Conference”

  22. Next DECA Meeting: Thursday, Jan. 29th @ 3:50 in room 107.Dues: $20.00 (by 1/29)Join DECA TODAY! www.deca.org & www.ncdeca.org

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