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Explore key motivation theories from Taylor to McClelland, their impact, and criticisms. Learn how internal and external factors drive employees towards goals, from monetary incentives to psychological needs. Discover why understanding employee motivation is crucial for modern management practices.
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Chapter 9 - Motivation • AS Definition - Theinternal and externalfactorsthatstimulatepeopletotakeactionsthat lead toachieving a goal
Taylor - review • A summationplease, ______________
Taylor • Employees are primarilymotivatedbymoney • He concludesthathigherprofitability can be achievedbysetting targets relatedtopay
Taylor • Focusedontheproductionprocess • He advocatedrepetitivetasksbasedondivision of labor • Receiveyourstandardwages (CALLED PIECE RATE) plus extra (bonus) ifyouexceedgoals • FOR EXAMPLE, theassembly line (formassproduction) usedby Ford Motor companytomakethefirst cars in the 1920s
Critics of Taylor • Histheories ignore the non-financialfactorsthatmotivateemployees • Duetohigherattainment of educationthesedays, workers do notwanttosimplybetoldwhatto do (want input) • And whataboutrepetitivetasksactuallyleadingtojobdissatisfaction, therebypossiblydemotivatingemployees?
Taylor • Some of what he talkedaboutmaynotfullyfittoday´s more educatedworkforce, buttheprinciples are stillveryimportant, and usedthroughouttheworld
Maslow • A summation, please ________________
Maslow • Focusedonthepsyschologicalneeds of workers, and hadhisheirarchy of needs
Maslow Selfactualization Esteemneeds Social needs Security needs Physiologicalneeds
Critics of Maslow • Levels of needs are difficulttomeasure • He assumesthateveryoneismotivated in thetheprescribedorder of hismodel • Finally, thereis no explanation of whatmotivatespeople once theyhaveachievedself-actualization
McGregor • A summation, please ________________
Mcgregor • There are Theory X and Theory Y Managers • Mcgregorsaysthat a manager´sbeliefsabouthisemployeeswillshapehis/hermanagementstyle, so he focusedon managers` attitudes
Mcgregor • THEORY X – NEGATIVE MANAGEMENT ATTITUDE - these managers assumetheirworkers are lazy and so theyneedtoadoptanauthoritarianstyle of management • THEORY Y – POSITIVE MANAGEMENT ATTITUDE – these manager assumeworkers are abletoachieveobjectivesontheirowninitiative
Mcgregor • Theory Y continued – so workerssimplyneed a challenge in theirjob, and theywillwhatisnecessarytoachievethegoal • So Mcgregordoesadvocate managers adopt a Theory Y approach
Herzberg • A summation, please _____________
Herzberg – 1950s • There are twofactorsaffectingmotivation: hygienefactors, alsocalledmaintenancefactorsare physicalaspects • Motivatorsare psychologicalaspects
Herzberg • Hygienefactorsare yourbasicneeds, similar toMaslow´shierarchy, likeneeding a basiclevel of salarytolive off of • Buthygienefactorsbecomeanexpectation (takenforgranted), SO THEY DO NOT MOTIVATE THE EMPLOYEE
Examples of Hygienefactors • Companypolicies and rules • Salary • Security • Status • Supervision and coordination • Workingconditions
Herzberg • Motivatorsare thefactorsthat can lead topsychologicalgrowth in worker • Leads tojobsatisfaction and high performance at work • Herzbergsaidthatthesemotivatorsshouldbetheaim, utilizingdemocraticmanagementstyles
Examples of Motivators • Achievement • Advancement • Interestingtasks • Opportunitiesforpromotion • Personal growth • Recognition • Responsibility
Herzberg advocated a key non-financial Incentive • Job Enrichment– givingworkers more complex and challengingtasks
Mayo • A summation, please _______________
Mayo • Conductedthe Hawthorne experiments (lasting FOUR YEARS) in the USA, came up withtheHawthorne Findings • Theexperimentsshowedthatanincrease in output wassimplyduetopeoplehave more sayabouttheirwork and managementcaring more aboutthem
Mayo • Management needstotakeaninterest in thewelfare of theirworkers (and givethem a sense of belonging)
Mayo´sfindings …. • changedworkforceplanning • Many managers thentriedtocreateteamspirit (loyalty and unity) and groupdynamics (exploitingtheexpertise of eachgroupmember) • Or, some managers justtriedto show theytrulycaredabouttheiremployees
New material - McClelland • American psychologist, 1960s • There are threetypes of motivationalneedsthatmust be satisfied in ordertoboostmorale • Needforachievement, needforpower, and needforaffiliation)
McClelland • NeedforAchievement– are lowrisktakers, wantactivitiesthatthey are certainthey can achieve, notleaveanythingtoluck • Concernedwiththe personal rewards of achievinginstead of extrinsicrewards
McClelland • Needforpower– liketoinfluencethebehavior of otherpeople • Use theirauthorityto try tobringoutthebest in theirstaff • McClellandsaysthisisthemostsuccessfulgroup, and thatanygood leader is at least in partlikethis
McClelland • Needforaffiliation- Thosewhoseektohave a good social workingrelationshipwiththeircolleagues. Thismakesthemhappy • Thriveon social interaction and teamwork
Content theories vs. Processtheories • Theories in thisunit are mostlycontenttheories (all so far, and looks at theories of howtomotivateemployees) • Theothertypeis a processtheory (looks at WHY EMPLOYEES ARE MOTIVATED)
OnlyoneProcessTheory • (Vroom)
Vroom´sExpectancyTheory • Vroomsaidthatpeoplewillonly do a taskwhentheythinkthattheir input willhave a directresultontherequiredresult • Ifworkersfeelthattheylacktheskill, abilityorexpertisetoaccomplishthetask, theireffortwillbeless
Vroom • Hismotivationforces are composed of threeparts: • Expectancy –peoplehavedifferentexpectationsabouttheircapabilitytoaccomplish a task
Vroom • Instrumentability – Peopleexpectthatiftheyaccomplish a goal, theywillberewarded . ….So managers needtoinsurethatpromises are upheld
Vroom • Valence - people place differentvaluesondifferentrewards Thisincludesintrinsic and extrinsicrewards, so managers needtofindoutwhattheiremployeesvalue, and rewardaccordingly
Non-financial Incentives • Job empowerment -delegatingdecision-makingpowertoworkerstoboosttheirmorale
Non-financial Incentives • Job rotation– increasingtheflexibility of theworkforce and thevariety of workforthembyhavingthemrotatejobs
Non-financial Incentives • Job Enlargement– givingworkers more varietytomakethejob more interesting
Non-financial Incentives • Job Redesign - Restructuring of a jobwiththeemployees´ involvement and agreement • Tomakework more interesting, satisfying and challening
Non-financial Incentives • QualityCircles - Voluntarygroups of workers (theonesmost familiar withthedaytodayissues) meetingtodiscusshowtosolvework-relatedissuesormakethecompany more successful • Originated in Japan, nowseenworldwide, are informal and sometimesemployees are paidtoparticipate, and themostsucessful ideas may be rewardedbymanagement
Lastones…..WorkerParticipation • Workersactivelyinvolved in decisionmakingprocess • TeamWorking– groups of workersundertaketasks as a team – has positive effectsonworkermorale and motivation • Delegation and empowerment– again, givingworkers more responsibility