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Effective Advertising Strategies for RHA: Insights from Geoff Schwartz

Meet Geoff Schwartz, the Director of Public Relations and Advertising at RHA, who's here to guide you through effective advertising methods. From campus publications like The State News to innovative mailbox advertising, Geoff highlights the strengths and weaknesses of various strategies. Understand how table tents can promote your events, the significance of targeted ads in local media, and the benefits of utilizing our listserv. With a focus on maximizing exposure and reaching your demographic, explore how to get the word out effectively.

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Effective Advertising Strategies for RHA: Insights from Geoff Schwartz

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Presentation Transcript

  1. Advertising for RHABasics

  2. Who’s this guy presenting anyways? • Geoff Schwartz • Director of Public Relations & Advertising • Junior Communication Major, specializing in PR • Email: Geoff@rha.msu.edu • Office Phone: 355-8285

  3. Ways to Advertise • The State News • Table Tents • Television • Radio • The City Pulse • Mailbox Advertising • Listserv

  4. The State News • Primary campus-reaching advertising source • Reasonable prices, hits your demographic • Good relationship, good ads, short notice

  5. Table Tents • Best on-campus student reaching method • Week and a half notice • Good designs, good space, good exposure • Great to publicize upcoming group meetings, upcoming events, etc.

  6. Television • Large “coolness” factor • Expensive, but can be worth it • Only for large events, can be $200 and up to design the ad alone. • Don’t even ask me unless you’ve got your own budget 

  7. Radio • Expensive • “Coolness” Factor • Rarely used • Contact me if you’re interested

  8. Lansing City Pulse • Weeklong runs • Cost-effective • Targeted demographic • Not for everyone

  9. Mailbox Advertising • RHA is the only organization allowed to do mailbox advertising • Gets the word out to thousands • Problems with them actually reading it

  10. Listserv • Our mailing list • Hundreds of names • Readability, and reaches interested parties

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